What if you turned an advertisement into a puzzle?
Imagine if you could win spare money in real-time by sitting back and playing a puzzle-solving
game on a mobile app. You would likely assume the app in question is buggy, makes you pay
for in-game microtransactions to advance further into the game, and constantly bombards you
with flashy advertisements that interrupt your gameplay. Or, if you’re a brand looking to build a
following, you would likely think carefully about where you place your advertisements, how
often, and how much you spend, carefully analyzing every microsecond of screentime for data
analytics. In most cases, you would probably be right, but not with ConsumerBreak.
ConsumerBreak is the number one mobile game app you need to check out this holiday
season. It allows players to solve puzzles for cash money prizes without in-game ad
interruptions or microtransactions. How? Simple: the puzzles don’t include advertisements; the
puzzle itself is the advertisement.
“The idea [for ConsumerBreak] spawned from the frustration brought by traditional advertising while
at the same time being the driving revenue source for online companies,” says Natanel Eisenberg.
founder and C.E.O. of Concept & Innovation Group, which owns and operates the
ConsumerBreak mobile app. “There had to be a way to make people actually want to engage with
the ads by making them fun and rewarding in some way, which would be a win for both parties. What
if you turned an advertisement into a puzzle?”
The answer to Eisenberg’s question is simple: a dedicated following and player base who are
hungry for more. This month alone, players on the app can win from a pot totaling $35,000 in
cash prizes, all from racing against other players to solve puzzles that make a custom and
unique advertisement for brands looking for growth with deliverable results.
It sounds almost too good to be true, but the simplicity in ConsumerBreak’s success lies heavily
in their honesty and transparency. Their slogan is as honest as it gets: “Solve Puzzles. Win
Stuff.” This is exactly what the player does, resulting in top winners from challenges every
Monday, Wednesday, Friday, week, and month winning between $1-3 each in real cash paid
While the payout at a glance may look like pocket change, top winners can quickly see this
number add up, and is far from the payout limit. ConsumerBreak also hosts regular competitions
with larger payouts and even gives away cash prizes to random followers for sharing the
game’s posts on social media. The more players who share the game, the more players who
play the game. The more who play, the easier it is for ConsumerBreak to gain sponsors,
meaning more content for players, and the cycle repeats.
“The contests are great gamification tools for any brand with visual content that is targeting
nationwide,” says Eisenberg. “We have created incredibly immersive puzzles for photography,
artists, e-commerce products, social media influencers, YouTube channels, musicians, [other
mobile] apps, venues, and more. Our Facebook community also loves being involved in photo
submission and polls for themed puzzles that showcase their comments and pics.”
Eisenberg isn’t afraid to be humble, either. In ConsumerBreak’s own YouTube explainer video,
the founder addresses how 2020 has acted as a proof of concept for an idea he and his friend
had all the way back in 2011. As it turns out, the idea had weight to it, and Eisenberg has spent
the past 11 months listening to feedback from sponsors and players alike, fine-tuning the app
for all parties involved to ensure fairness among players of similar skill, now culminating in his
$35,000 end-of-year giveaway.
“Right now, we really don’t have enough players to show this concept in action,” says Eisenberg
in the YouTube video, but having spent the past year growing a dedicated player base and
following, Eisenberg double-downed on ways for players to engage even more with the app and
their fellow players. “Once we saw spending ten minutes at a time interacting with a single
image,” Eisenberg continues, “We knew we had to start a facebook group for fans to submit their
own pics for puzzles.”
At the time of ConsumerBreak’s $35,000 giveaway challenge in December of 2020, the app’s
V.I.P. Facebook page is sitting around 1,700 fans, and Eisenberg has said the app needs at
least 1,000 regular players to meet the $35,000 mark for cash giveaways. If the app can reach a
the regular player base of 10,000; however, the app can not only hit this month’s $35,000 mark but
will have a solid foundation as it scouts sponsorship opportunities in 2021.
“It’s all up to you,” Eisenberg says, “…[and] the concept of ConsumerBreak isn’t going
ConsumerBreak is a free-to-play mobile app where players solve fast-paced jigsaw-style puzzles that award cash prizes to top players via PayPal. Visit http://www.consumerbreak.com to
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Women Who Disrupt5 days ago
Rihanna Becomes The First Black Woman To Own a Cosmetics Brand Worth Over $1 Billion
Entrepreneurship1 week ago
Young Business Executive Officer of Multinational Company and Economist
Community1 week ago
Interview With Bianca Peynado: Building An Authentic Community on Clubhouse
Lifestyle4 days ago
Three Strong Companies Embracing Diversity with Gay CEOs
Executive Voice2 weeks ago
How Lucia Bustamante is Giving a Voice to Women in Tech
Branding2 weeks ago
Meet Chris Groves: The Founder And CEO Of Groves Capital Who’s Bringing The Mortgage Lending Industry Online With State Of The Art Systems
Community1 week ago
Interview With Jason Diaz: Finding Your Audience and Building a Community On TikTok
Branding2 weeks ago
Meet Anish Pabari, who is leading the financial industry in present times.