Connect with us


How ConsumerBreak Disrupts Mobile Gaming Apps By Doubling- Down on Advertising

What if you turned an advertisement into a puzzle?

Imagine if you could win spare money in real-time by sitting back and playing a puzzle-solving

game on a mobile app. You would likely assume the app in question is buggy, makes you pay

for in-game microtransactions to advance further into the game, and constantly bombards you

with flashy advertisements that interrupt your gameplay. Or, if you’re a brand looking to build a

following, you would likely think carefully about where you place your advertisements, how

often, and how much you spend, carefully analyzing every microsecond of screentime for data

analytics. In most cases, you would probably be right, but not with ConsumerBreak.

ConsumerBreak is the number one mobile game app you need to check out this holiday

season. It allows players to solve puzzles for cash money prizes without in-game ad

interruptions or microtransactions. How? Simple: the puzzles don’t include advertisements; the

puzzle itself is the advertisement.

“The idea [for ConsumerBreak] spawned from the frustration brought by traditional advertising while

at the same time being the driving revenue source for online companies,” says Natanel Eisenberg.

founder and C.E.O. of Concept & Innovation Group, which owns and operates the

ConsumerBreak mobile app. “There had to be a way to make people actually want to engage with

the ads by making them fun and rewarding in some way, which would be a win for both parties. What

if you turned an advertisement into a puzzle?”

The answer to Eisenberg’s question is simple: a dedicated following and player base who are

hungry for more. This month alone, players on the app can win from a pot totaling $35,000 in

cash prizes, all from racing against other players to solve puzzles that make a custom and

unique advertisement for brands looking for growth with deliverable results.

It sounds almost too good to be true, but the simplicity in ConsumerBreak’s success lies heavily

in their honesty and transparency. Their slogan is as honest as it gets: “Solve Puzzles. Win

Stuff.” This is exactly what the player does, resulting in top winners from challenges every

Monday, Wednesday, Friday, week, and month winning between $1-3 each in real cash paid

via PayPal.

While the payout at a glance may look like pocket change, top winners can quickly see this

number add up, and is far from the payout limit. ConsumerBreak also hosts regular competitions

with larger payouts and even gives away cash prizes to random followers for sharing the

game’s posts on social media. The more players who share the game, the more players who

play the game. The more who play, the easier it is for ConsumerBreak to gain sponsors,

meaning more content for players, and the cycle repeats.


“The contests are great gamification tools for any brand with visual content that is targeting

nationwide,” says Eisenberg. “We have created incredibly immersive puzzles for photography,

artists, e-commerce products, social media influencers, YouTube channels, musicians, [other

mobile] apps, venues, and more. Our Facebook community also loves being involved in photo

submission and polls for themed puzzles that showcase their comments and pics.”

Eisenberg isn’t afraid to be humble, either. In ConsumerBreak’s own YouTube explainer video,

the founder addresses how 2020 has acted as a proof of concept for an idea he and his friend

had all the way back in 2011. As it turns out, the idea had weight to it, and Eisenberg has spent

the past 11 months listening to feedback from sponsors and players alike, fine-tuning the app

for all parties involved to ensure fairness among players of similar skill, now culminating in his

$35,000 end-of-year giveaway.

“Right now, we really don’t have enough players to show this concept in action,” says Eisenberg

in the YouTube video, but having spent the past year growing a dedicated player base and

following, Eisenberg double-downed on ways for players to engage even more with the app and

their fellow players. “Once we saw spending ten minutes at a time interacting with a single

image,” Eisenberg continues, “We knew we had to start a facebook group for fans to submit their

own pics for puzzles.”

At the time of ConsumerBreak’s $35,000 giveaway challenge in December of 2020, the app’s

V.I.P. Facebook page is sitting around 1,700 fans, and Eisenberg has said the app needs at

least 1,000 regular players to meet the $35,000 mark for cash giveaways. If the app can reach a

the regular player base of 10,000; however, the app can not only hit this month’s $35,000 mark but

will have a solid foundation as it scouts sponsorship opportunities in 2021.

“It’s all up to you,” Eisenberg says, “…[and] the concept of ConsumerBreak isn’t going


ConsumerBreak is a free-to-play mobile app where players solve fast-paced jigsaw-style puzzles that award cash prizes to top players via PayPal. Visit http://www.consumerbreak.com to

learn more. Download the ConsumerBreak app for iOS or Android and start playing today.

I am a physician and career entrepreneur. After studying medicine, I founded a social media marketing agency and a fitness equipment company as well as direct a non profit. My goal is to inspire others to achieve their dreams and create the freedom in their life that they know is within reach. I host a podcast Mentors Collective to interview some of my favorite business minds.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.