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How ConsumerBreak Disrupts Mobile Gaming Apps By Doubling- Down on Advertising

What if you turned an advertisement into a puzzle?

Imagine if you could win spare money in real-time by sitting back and playing a puzzle-solving

game on a mobile app. You would likely assume the app in question is buggy, makes you pay

for in-game microtransactions to advance further into the game, and constantly bombards you

with flashy advertisements that interrupt your gameplay. Or, if you’re a brand looking to build a

following, you would likely think carefully about where you place your advertisements, how

often, and how much you spend, carefully analyzing every microsecond of screentime for data

analytics. In most cases, you would probably be right, but not with ConsumerBreak.

ConsumerBreak is the number one mobile game app you need to check out this holiday

season. It allows players to solve puzzles for cash money prizes without in-game ad

interruptions or microtransactions. How? Simple: the puzzles don’t include advertisements; the

puzzle itself is the advertisement.

“The idea [for ConsumerBreak] spawned from the frustration brought by traditional advertising while

at the same time being the driving revenue source for online companies,” says Natanel Eisenberg.

founder and C.E.O. of Concept & Innovation Group, which owns and operates the

ConsumerBreak mobile app. “There had to be a way to make people actually want to engage with

the ads by making them fun and rewarding in some way, which would be a win for both parties. What

if you turned an advertisement into a puzzle?”

The answer to Eisenberg’s question is simple: a dedicated following and player base who are

hungry for more. This month alone, players on the app can win from a pot totaling $35,000 in

cash prizes, all from racing against other players to solve puzzles that make a custom and

unique advertisement for brands looking for growth with deliverable results.

It sounds almost too good to be true, but the simplicity in ConsumerBreak’s success lies heavily

in their honesty and transparency. Their slogan is as honest as it gets: “Solve Puzzles. Win

Stuff.” This is exactly what the player does, resulting in top winners from challenges every

Monday, Wednesday, Friday, week, and month winning between $1-3 each in real cash paid

via PayPal.

While the payout at a glance may look like pocket change, top winners can quickly see this

number add up, and is far from the payout limit. ConsumerBreak also hosts regular competitions

with larger payouts and even gives away cash prizes to random followers for sharing the

game’s posts on social media. The more players who share the game, the more players who

play the game. The more who play, the easier it is for ConsumerBreak to gain sponsors,

meaning more content for players, and the cycle repeats.


“The contests are great gamification tools for any brand with visual content that is targeting

nationwide,” says Eisenberg. “We have created incredibly immersive puzzles for photography,

artists, e-commerce products, social media influencers, YouTube channels, musicians, [other

mobile] apps, venues, and more. Our Facebook community also loves being involved in photo

submission and polls for themed puzzles that showcase their comments and pics.”

Eisenberg isn’t afraid to be humble, either. In ConsumerBreak’s own YouTube explainer video,

the founder addresses how 2020 has acted as a proof of concept for an idea he and his friend

had all the way back in 2011. As it turns out, the idea had weight to it, and Eisenberg has spent

the past 11 months listening to feedback from sponsors and players alike, fine-tuning the app

for all parties involved to ensure fairness among players of similar skill, now culminating in his

$35,000 end-of-year giveaway.

“Right now, we really don’t have enough players to show this concept in action,” says Eisenberg

in the YouTube video, but having spent the past year growing a dedicated player base and

following, Eisenberg double-downed on ways for players to engage even more with the app and

their fellow players. “Once we saw spending ten minutes at a time interacting with a single

image,” Eisenberg continues, “We knew we had to start a facebook group for fans to submit their

own pics for puzzles.”

At the time of ConsumerBreak’s $35,000 giveaway challenge in December of 2020, the app’s

V.I.P. Facebook page is sitting around 1,700 fans, and Eisenberg has said the app needs at

least 1,000 regular players to meet the $35,000 mark for cash giveaways. If the app can reach a

the regular player base of 10,000; however, the app can not only hit this month’s $35,000 mark but

will have a solid foundation as it scouts sponsorship opportunities in 2021.

“It’s all up to you,” Eisenberg says, “…[and] the concept of ConsumerBreak isn’t going


ConsumerBreak is a free-to-play mobile app where players solve fast-paced jigsaw-style puzzles that award cash prizes to top players via PayPal. Visit http://www.consumerbreak.com to

learn more. Download the ConsumerBreak app for iOS or Android and start playing today.

I am a physician and career entrepreneur. After studying medicine, I founded a social media marketing agency and a fitness equipment company as well as direct a non profit. My goal is to inspire others to achieve their dreams and create the freedom in their life that they know is within reach. I host a podcast Mentors Collective to interview some of my favorite business minds.

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