fbpx
Connect with us

Entrepreneurship

How Dr. Douglas Steinbrech Navigated the ‘Blue Ocean’ of Cosmetic Surgery

A young marlin fisherman wakes early in the morning, hungry. He wants his big catch. He looks out into the bay and sees his fellow tradesmen cutting their bait and readying their boats. He does the same. The fisherman pushes off from the dock and begins to row. He hears the splashing of others’ oars on both sides. He sees his rival fishermen begin to drop their lines in the shallow coast of the bay. The outline of shore grows faint as daylight starts to break. Only now does he drop his line into the deep, uncontested ocean. 

In the cosmetic industry, the captain of this boat is Dr. Douglas Steinbrech, and the vessel that he sails on is his practice, Male Plastic Surgery. Dr. Steinbrech knew if he competed against other cosmetic surgeons in the crowded coastlines of the female plastic surgery market, his expansion would be limited. So, he took on uncharted waters and targeted the male audience. He employed what is known as the Blue Ocean Strategy. 

 

The Blue Ocean Strategy is a marketing theory developed by business professors W. Chan Kim and Renée Mauborgne. The strategy breaks the market down into two oceans: the Red Ocean and the Blue Ocean. The Red Ocean is the existing market, where all other competitors are located, fighting for the same fish. The Blue Ocean is the uncontested market, vacant of all competition. Dr. Steinbrech saw the opportunity to steer his cosmetic surgery practice, Male Plastic Surgery, into the vast, deep ocean of the male aesthetics. Where Dr. Steinbrech’s story differs from Hemingway’s classic, The Old Man and the Sea, is that he is incredibly successful. 

Unlike Santiago, the protagonist of Hemingway’s novella, Dr. Steinbrech didn’t lose his marlin. He hooked it and brought it in. Dr. Steinbrech’s continued success in New York City allowed him to open up a second practice in Los Angeles, and soon a third in Miami (also Chicago is rumored).  He is one of the top doctors in the cosmetic surgery industry, making him highly sought after by males looking to enhance their bodies. His success has also inspired other doctors in his field, granting him the opportunity to lecture around the world and become a mentor in the field of male cosmetic surgery. In August of 2020, he made that knowledge accessible to all in his book, Male Aesthetic Plastic Surgery. 

Dr. Steinbrech’s Male Aesthetic Plastic Surgery became an instant bestseller on the Amazon Marketplace. The book solidifies Dr. Steinbrech’s legacy of entering new markets. Male Aesthetic Plastic Surgery is the first to detail the intricacies of male cosmetic surgery. The book contains 45 chapters of expert techniques used to sculpt the male body and features insights from other pioneers in the male cosmetic surgery industry. Male Aesthetic Plastic Surgery will undoubtedly be the go-to book for surgeons looking to enter the field for years to come. 

Follow Dr. Steinbrech on Instagram: https://www.instagram.com/maleplasticsurgery

Tom La Vecchia is a Columnist at Disrupt Magazine, Contributor at Forbes and Founder of New Theory Magazine. New Theory is an online platform for forward thinkers. The New Theory Podcast provides you with exclusive interviews that dive into the minds of the thought leaders and influencers covering Business and Lifestyle for Generations X, Y, and Z.

Advertisement defi

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.