A young marlin fisherman wakes early in the morning, hungry. He wants his big catch. He looks out into the bay and sees his fellow tradesmen cutting their bait and readying their boats. He does the same. The fisherman pushes off from the dock and begins to row. He hears the splashing of others’ oars on both sides. He sees his rival fishermen begin to drop their lines in the shallow coast of the bay. The outline of shore grows faint as daylight starts to break. Only now does he drop his line into the deep, uncontested ocean.
In the cosmetic industry, the captain of this boat is Dr. Douglas Steinbrech, and the vessel that he sails on is his practice, Male Plastic Surgery. Dr. Steinbrech knew if he competed against other cosmetic surgeons in the crowded coastlines of the female plastic surgery market, his expansion would be limited. So, he took on uncharted waters and targeted the male audience. He employed what is known as the Blue Ocean Strategy.
The Blue Ocean Strategy is a marketing theory developed by business professors W. Chan Kim and Renée Mauborgne. The strategy breaks the market down into two oceans: the Red Ocean and the Blue Ocean. The Red Ocean is the existing market, where all other competitors are located, fighting for the same fish. The Blue Ocean is the uncontested market, vacant of all competition. Dr. Steinbrech saw the opportunity to steer his cosmetic surgery practice, Male Plastic Surgery, into the vast, deep ocean of the male aesthetics. Where Dr. Steinbrech’s story differs from Hemingway’s classic, The Old Man and the Sea, is that he is incredibly successful.
Unlike Santiago, the protagonist of Hemingway’s novella, Dr. Steinbrech didn’t lose his marlin. He hooked it and brought it in. Dr. Steinbrech’s continued success in New York City allowed him to open up a second practice in Los Angeles, and soon a third in Miami (also Chicago is rumored). He is one of the top doctors in the cosmetic surgery industry, making him highly sought after by males looking to enhance their bodies. His success has also inspired other doctors in his field, granting him the opportunity to lecture around the world and become a mentor in the field of male cosmetic surgery. In August of 2020, he made that knowledge accessible to all in his book, Male Aesthetic Plastic Surgery.
Dr. Steinbrech’s Male Aesthetic Plastic Surgery became an instant bestseller on the Amazon Marketplace. The book solidifies Dr. Steinbrech’s legacy of entering new markets. Male Aesthetic Plastic Surgery is the first to detail the intricacies of male cosmetic surgery. The book contains 45 chapters of expert techniques used to sculpt the male body and features insights from other pioneers in the male cosmetic surgery industry. Male Aesthetic Plastic Surgery will undoubtedly be the go-to book for surgeons looking to enter the field for years to come.
Follow Dr. Steinbrech on Instagram: https://www.instagram.com/maleplasticsurgery
Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow
Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Entrepreneurship1 week ago
Uncovering the Stories of the World’s Most Impactful Entrepreneurs: Meet Dr. Amit Kumar CEO of Anixa Biosciences
Executive Voice1 week ago
Endexx Announced Joint Venture with DJ Khaled and Now Its The Stock to Own
Community1 week ago
Mover and Shaker, Money Maker & Law Breaker: Meet Mac Mcclafferty
Community5 days ago
Who Is Bando Beej?
Entrepreneurship2 weeks ago
Charlene Izere is Building 3 Business Ventures to Build Black Economic Power
Entrepreneurship4 days ago
To Live And Sell Authentically With Austin Bergman, Fort Lauderdale’s Leading Luxury Agent
Community1 week ago
British Model Bonnie Locket is Taking Social Media by Storm
Branding2 days ago
Disrupting or Disturbing? This Might Just Change The Way You Buy Your Next Pair of Football Boots