Connect with us


How Dr. Douglas Steinbrech Navigated the ‘Blue Ocean’ of Cosmetic Surgery

A young marlin fisherman wakes early in the morning, hungry. He wants his big catch. He looks out into the bay and sees his fellow tradesmen cutting their bait and readying their boats. He does the same. The fisherman pushes off from the dock and begins to row. He hears the splashing of others’ oars on both sides. He sees his rival fishermen begin to drop their lines in the shallow coast of the bay. The outline of shore grows faint as daylight starts to break. Only now does he drop his line into the deep, uncontested ocean. 

In the cosmetic industry, the captain of this boat is Dr. Douglas Steinbrech, and the vessel that he sails on is his practice, Male Plastic Surgery. Dr. Steinbrech knew if he competed against other cosmetic surgeons in the crowded coastlines of the female plastic surgery market, his expansion would be limited. So, he took on uncharted waters and targeted the male audience. He employed what is known as the Blue Ocean Strategy. 


The Blue Ocean Strategy is a marketing theory developed by business professors W. Chan Kim and Renée Mauborgne. The strategy breaks the market down into two oceans: the Red Ocean and the Blue Ocean. The Red Ocean is the existing market, where all other competitors are located, fighting for the same fish. The Blue Ocean is the uncontested market, vacant of all competition. Dr. Steinbrech saw the opportunity to steer his cosmetic surgery practice, Male Plastic Surgery, into the vast, deep ocean of the male aesthetics. Where Dr. Steinbrech’s story differs from Hemingway’s classic, The Old Man and the Sea, is that he is incredibly successful. 

Unlike Santiago, the protagonist of Hemingway’s novella, Dr. Steinbrech didn’t lose his marlin. He hooked it and brought it in. Dr. Steinbrech’s continued success in New York City allowed him to open up a second practice in Los Angeles, and soon a third in Miami (also Chicago is rumored).  He is one of the top doctors in the cosmetic surgery industry, making him highly sought after by males looking to enhance their bodies. His success has also inspired other doctors in his field, granting him the opportunity to lecture around the world and become a mentor in the field of male cosmetic surgery. In August of 2020, he made that knowledge accessible to all in his book, Male Aesthetic Plastic Surgery. 

Dr. Steinbrech’s Male Aesthetic Plastic Surgery became an instant bestseller on the Amazon Marketplace. The book solidifies Dr. Steinbrech’s legacy of entering new markets. Male Aesthetic Plastic Surgery is the first to detail the intricacies of male cosmetic surgery. The book contains 45 chapters of expert techniques used to sculpt the male body and features insights from other pioneers in the male cosmetic surgery industry. Male Aesthetic Plastic Surgery will undoubtedly be the go-to book for surgeons looking to enter the field for years to come. 

Follow Dr. Steinbrech on Instagram: https://www.instagram.com/maleplasticsurgery

Tom La Vecchia is a Columnist at Disrupt Magazine, Contributor at Forbes and Founder of New Theory Magazine. New Theory is an online platform for forward thinkers. The New Theory Podcast provides you with exclusive interviews that dive into the minds of the thought leaders and influencers covering Business and Lifestyle for Generations X, Y, and Z.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship9 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship10 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance2 years ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship2 years ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship3 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.