At a time when countless small beauty brands are bought out by large corporations, family-owned and operated companies can be hard to come by. They must stack up against the fierce competition, which isn’t an easy feat. One thriving beauty company that’s been able to do this is L’ANZA. This global brand prioritizes what’s most important: healing color, quality care, eco-friendly products, and giving back to their community. Between these incredible values and outstanding global presence, L’ANZA has been able to outlast the competition.
L’ANZA is considered a small, yet mighty brand in the professional beauty industry. They’re a relatively small team but have managed to achieve massive success throughout their existence. L’ANZA operates in over forty countries, bringing its healing foundation to all hair types. Their entire team plays a critical role in growing their company and is confident in the quality of their product.
“Once people try L’ANZA, they’re hooked on the results and become repeat buyers,” shares CEO and President, David Berglass. L’ANZA is always expanding their community of influencers, professionals, and more to increase overall brand awareness.
One of the many reasons people return to using L’ANZA products is because of their commitment to quality. Toxins run rampant through cheap hair products, something that L’ANZA avoids. They use eco-friendly, cruelty-free, sustainably sourced, technologically advanced, and high-quality ingredients. Their products are free of sulfates, parabens, gluten, and other harmful chemicals that can harm hair.
L’ANZA also makes an effort not to harm the overall environment. They reduce their carbon footprint by developing packaging made of 100% recycled aluminum tubes and Oceanbound Waste PCR products. This sustainable packaging appeals to conscious customers all around the world, positioning L’ANZA as a beauty brand that truly cares.
The fast-growing beauty brand also cares about is emphasizing its values. They prioritize what they call “a B.I.G. Mission,” which stands for “Believe, Inspire, Grow.” While they’re a haircare brand, they believe in looking at the bigger picture.
“Our mission creates a community that supports people to believe in themselves, chase their dreams, and help nurture and propel the growth of the entire community,” shares Berglass. “L’ANZA strives to be a catalyst for stylists, trainers, and consumers to believe in their vision for a more beautiful world and self.”
By empowering those in the hair care and beauty industry, the company can create a ripple effect of positivity. And that ripple effect is quickly growing. L’ANZA is rapidly expanding in all sectors and is soon launching a direct-to-consumer purchasing option. This will allow them to reach customers directly, expanding their client base even more. Even with this change, L’ANZA will continue to inspire both professionals and consumers by producing healthy and sustainable products for beautiful hair. Between their quality products, eco-friendly practices, and rapid expansion, L’ANZA is truly on the forefront of making the hair care industry, and the world at large, a better place.