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How Newsflare Is Pioneering the Way User-Generated Video Is Distributed in 2022

​​User-generated video (UGV) has exploded across every facet of the media and entertainment market. Consumption of this form of content has skyrocketed due to a dynamic consumer behavior, linear viewing habits, and the ever-accelerating shift to digital. This explosion of UGV is snowballing across all social media platforms from YouTube, TikTok, Facebook, Snapchat, Instagram, and Twitter.

Newsflare is the largest rights-cleared user-generated video platform in the world, placing it at the forefront of a rapid change in the production of news, entertainment, reality, factual and documentary programs. If you are a producer, broadcaster or streamer wishing to create and tell new stories, come up with new formats and create unique programs, tap into an endless stream of inspiration, and deliver production faster then look no further.

Life, with all its color and craziness, sights and sounds, triumphs, and tragedies, is the greatest show on earth. A spectacle that demands to be shared with audiences everywhere, through engaging, captivating, and enthralling UGV. Newsflare’s constantly growing global membership of filmers are out there capturing life as it happens, uploading new clips all day, every day, to its huge, ever-expanding vault. It’s alive with diverse, emotionally powerful content and fresh ideas.

Newsflare’s Evolution

Newsflare UGV has offered up iconic and unforgettable moments, broken huge news stories, and increasingly became a vehicle through which human rights issues, gender issues, environmental concerns, and more are made public. It’s also become a key tool for producers, cable networks, broadcasters and streamers wishing to innovate, and reach, engage and influence new audiences.

Newsflare’s mission has evolved alongside these changes, and in many respects has been the driving force behind the explosion of UGV. The Newsflare platform is a hub capturing diverse, unique, and powerful new video content every day from over 45,000 filmers worldwide, constantly refreshing its vault of over 250,000 videos (and counting) and harnessing ever-more advanced search and discovery automation, and a proprietary Trust Algorithm to deliver the perfect rights-cleared clip every time. 

Cisco predicts 82% of internet traffic will be video by the end of 2022. The pace of market growth combined with Newsflare’s vision, team, traction, and technology, is set to catapult it into position as the world’s leading marketplace for premium user-generated video. Its model is unique. It combines tech- driven optimization with the expertise of seasoned editorial and production teams, to source, and indeed crowdsource UGV.

Why Is Newsflare a Pioneering Leader in Collecting UGV?

User-generated video has evolved over the last decade. It has progressed from the age of digital infancy to connecting, sharing experiences, and telling stories.

Newsflare has more than 45,000 filmers (a figure that doubles year-on-year) out there constantly capturing life as it happens. These content creators trust Newsflare to connect them with a bustling marketplace of storytellers, across TV production, online and social publishing and brands in search of the authentic, the quirky, and even the downright brutal.

Newsflare has paid out more than $11m to people who uploaded their video to its platform. Its proprietary technology automatically authenticates and categorizes the self-shot video – captured on smartphones Go Pros, video cameras, dashcams, drones, CCTV, and other personal devices. Newsflare is a unique business committed to taking care of its members and maximizing their earnings. Newsflare’s platform offers complete transparency – filmers are notified instantly once a client has licensed their video, and then receive their payment within 24 hours.

The Greatest Show on Earth

Moments that matter are being captured everywhere, all the time, and audiences are hungry to see them. Ready to dive into Newsflare, and give your audiences a front-row seat to the greatest show on earth? Find out more about Newsflare.



Sergio Centeno is the Founder of Influencer Clout, a digital marketing agency that has worked with clients like Jason Capital, Ryall Graber, Shawn Henry and more. He is a PR & Branding expert that helps brands and business owners establish credibility and awareness in the online space. He has consulted many major brands and entrepreneurs with growth strategies that have created world-class brands on the internet. He’s worked with numerous influencers with over 1M followers and many clients worth well over $100M; Sergio is known as Mr. Clout for the skills that he brings in building awareness in the online space. He can be found on all social media platforms @imsergiocenteno

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