Entrepreneurship
How Nikita Hendricks’ Passion for Entrepreneurship Fueled Her to Create the Remarkable Brand Nikita’s Juice

The path to becoming an entrepreneur is not an easy one, and while many hope to become established business owners one day, not all will accomplish this goal. However, one dedicated individual is making her dream of becoming a mogul come true using her impeccable work ethic and business acumen. Nikita Hendricks is the creator of Nikita’s Juice.
Born and raised in Guyana, she migrated to the United States in 2013 to look for better opportunities and build a better life for her and her family. The young entrepreneur had always been passionate about cooking. In fact, she usually spends her free time looking up different recipes and brainstorming ideas for homemade meals and juices. Her preference for home-cooked meals stems from her love of delicious, healthy, and nutritious food.
Fueled by her passion, the intuitive woman founded Nikita’s Juice, a beverage brand that produces all-natural, fresh juices. In addition to its amazing flavors, the products are non-GMO, assuring consumers of their premium quality and taste.
When asked what pushed her to choose this enterprise, the entrepreneur candidly shared, “I’ve always been making juices ever since I was a kid. I remember growing up making my dad’s favorite ‘swank,’ which is a juice made from fresh limes.” She added, “I also knew beforehand that I wanted to be a business owner.”
I’ve always knew I wanted to start a business but I wasn’t sure what business I should get into. At first I was thinking maybe clothing and then One week I was cooking with two of my college mates, Angela and Morenike, that entire week I was making different meals and juices. They had asked me “ Nikita why don’t you sell your juices, they are really good” I said to myself that’s a really good idea so that day I literally signed up to get my food handlers certificate and start researching on next steps to start a business.
Because of the inspiring individual’s remarkable perseverance, dedication, and love for her craft, the venture is quickly gaining momentum and earning a reputation as one of the most flavorful and nourishing fruit juice companies in the market today. Specifically, Nikita’s Juices has earned a consistent five-star rating on Google out of 111 reviews.
Her admirable work ethic, one of the key elements that helped the business owner create such an impressive brand, comes from her upbringing. As the young woman insightfully explained, “Both of my parents are From Guyana. Between the way they raised me and their teachings, I’ve grown up and taken those things and used them in my own way. I come from a hard-working family. Both my mom and dad have raised me to be like them.”
On top of this, another significant factor that contributed to Nikita’s Juice is its founder’s unrivaled ability to connect with others. She knew that networking is a crucial aspect that can help grow a business which is why she is always seeking like-minded individuals who can help her grow her brand and who she can learn from.
Currently, Nikita Hendricks is working full time while also managing her rapidly growing brand. But at the same time, she is determined to transition to being a full-time entrepreneur soon.
Moving forward, she aims to pursue her passion for business and continuously scale the success of Nikita’s Juices. Above all, she intends to provide a stellar experience to all of her clients and said, “When customers try my juices, especially kids, it brings a form of satisfaction to me in that I’m putting a smile on their faces, each bottle at a time. Nikita’s Juices is built on community, and we value our customer input and will continue to perfect our craft to make our customers happy.”
