Paul Krasinski founded Epicenter Experience, an enterprise software company, to solve the fundamental disconnect between people and companies. With previous positions held, such as SVP, Strategy and Business Development at SessionM (acquired by MasterCard), SVP of Digital Media and Analytics at Arbitron (developed by Nielsen), and COO at Ando Media (acquired by Oak Tree Capital), Krasinski realized the industry was overwhelmed with issues. And he wanted to solve all of them.s
The company’s proprietary mobile location, device, and interaction platform empower companies to understand human behavior better and interpret patterns, habits, preferences using ethical and trusted protocols. Within the company’s standards, consumers felt empowered to share their personal information to help broader a purpose creating future value for people, communities, brands, and society.
Epicenter recognizes that people are the epicenter and fuel of our economy. “People are valuable, they want to be heard, and they have the power to decide what businesses are successful,” said Krasinski. According to statistics, consumers represent $15T in contribution to our economy through spending, 70% of the US GDP.
Epicenter Experience’s mobile location technology platform, The People Platform, has been able to gather 300 million people together to share their voice clearly and directly to businesses to create value for people, brands, and our society. By accessing The People Platform data and intelligence, companies can learn, listen and reimagine how they interact, meet the needs and show the value to the evolving consumer population.
How Epicenter Experience Is Disrupting The Industry
Krasinski believes that Epicenter Experience is differentiating itself from its competition by creating a new way for businesses and organizations to connect and interact with their consumers. Unlike the big technology giants that do not want to share this information, when focusing on advertising and media sales, Epicenter Experience makes consumer behavior.
For anyone hoping to find success in this industry, Krasinski gives a few key pieces of advice. First and foremost, he wants business entrepreneurs to embrace the change of consumer-driven models. “You want to listen to consumers who will tell you what they want,” he said. Be prepared to focus on what the people are telling you vs. what you perceive customers want. With collecting data, Krasinski urges companies to be “mobile and flexible.”
The combination of mobile, location, and IP provides a more profound and high-resolution understanding of consumer behavior than has been available in the past. This allows businesses to directly connect with people and exchange information that will result in more valuable, meaningful, and profitable interactions.
Finally, be able to partner with other companies. Many businesses do not have the tools to connect with their consumers due to costs and infrastructure problems. Partnering with technology companies like Epicenter Experience to access invaluable data and assets is a sound strategy. These partners can seamlessly integrate with their internal technologies, making a profitable return for businesses that value their consumers as the crown jewel and critical success factor for their business.
The Future Of Epicenter Experience
Within the next five to ten years, Krasinski believes that Epicenter Experience is leading a movement to empower people and companies to directly connect and exchange information to make more meaningful and valuable interactions for all people. He trusts that The People Platform will represent people as an ambassador to ensure that people are heard, and businesses can listen, change and grow from direct participation from the consumer.
This will fundamentally change the way our society and economy operate – from a business-to-consumer model to a people-driven, people-focused, people-informing model, which is where true democratization of information and demand yields more value for both person and business.