fbpx
Connect with us

Executive Voice

How Paul Krasinski, Of The Epicenter Experience, Disrupts The Software Industry

Paul Krasinski founded Epicenter Experience, an enterprise software company, to solve the fundamental disconnect between people and companies. With previous positions held, such as SVP, Strategy and Business Development at SessionM (acquired by MasterCard), SVP of Digital Media and Analytics at Arbitron (developed by Nielsen), and COO at Ando Media (acquired by Oak Tree Capital), Krasinski realized the industry was overwhelmed with issues. And he wanted to solve all of them.s

The company’s proprietary mobile location, device, and interaction platform empower companies to understand human behavior better and interpret patterns, habits, preferences using ethical and trusted protocols. Within the company’s standards, consumers felt empowered to share their personal information to help broader a purpose creating future value for people, communities, brands, and society.

Epicenter recognizes that people are the epicenter and fuel of our economy. “People are valuable, they want to be heard, and they have the power to decide what businesses are successful,” said Krasinski. According to statistics, consumers represent $15T in contribution to our economy through spending, 70% of the US GDP. 

Epicenter Experience’s mobile location technology platform, The People Platform, has been able to gather 300 million people together to share their voice clearly and directly to businesses to create value for people, brands, and our society. By accessing The People Platform data and intelligence, companies can learn, listen and reimagine how they interact, meet the needs and show the value to the evolving consumer population.

How Epicenter Experience Is Disrupting The Industry 

Krasinski believes that Epicenter Experience is differentiating itself from its competition by creating a new way for businesses and organizations to connect and interact with their consumers. Unlike the big technology giants that do not want to share this information, when focusing on advertising and media sales, Epicenter Experience makes consumer behavior.

For anyone hoping to find success in this industry, Krasinski gives a few key pieces of advice. First and foremost, he wants business entrepreneurs to embrace the change of consumer-driven models. “You want to listen to consumers who will tell you what they want,” he said. Be prepared to focus on what the people are telling you vs. what you perceive customers want. With collecting data, Krasinski urges companies to be “mobile and flexible.”

The combination of mobile, location, and IP provides a more profound and high-resolution understanding of consumer behavior than has been available in the past. This allows businesses to directly connect with people and exchange information that will result in more valuable, meaningful, and profitable interactions. 

Finally, be able to partner with other companies. Many businesses do not have the tools to connect with their consumers due to costs and infrastructure problems. Partnering with technology companies like Epicenter Experience to access invaluable data and assets is a sound strategy. These partners can seamlessly integrate with their internal technologies, making a profitable return for businesses that value their consumers as the crown jewel and critical success factor for their business. 

The Future Of Epicenter Experience 

Within the next five to ten years, Krasinski believes that Epicenter Experience is leading a movement to empower people and companies to directly connect and exchange information to make more meaningful and valuable interactions for all people. He trusts that The People Platform will represent people as an ambassador to ensure that people are heard, and businesses can listen, change and grow from direct participation from the consumer. 

This will fundamentally change the way our society and economy operate – from a business-to-consumer model to a people-driven, people-focused, people-informing model, which is where true democratization of information and demand yields more value for both person and business.

Olivia Liveng is a contributor at Disrupt Magazine and an award-winning travel, entrepreneurship, and lifestyle journalist and editor who relocated to Copenhagen from NYC. She has been featured in The New York Post, Fodors, L.A. Style Magazine, and Forbes.

Advertisement defi

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

Real Estate Disruptors3 days ago

From Nothing To The Top 7% Percent In Real Estate With Joe And Lety Torres

What’s your backstory?    (Lety) We both have parents who immigrated to the US from Mexico. We were fortunate to...

Social Media1 week ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment1 week ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt1 week ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt1 week ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech2 weeks ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice3 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance4 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.