America-based Branding expert and serial marketer, Dennis Yu is revolutionizing the marketing scene with his co-founded company Blitzmetrics, a digital marketing academy. He is also a renowned speaker on the ever-changing digital environment and has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News, and CNN.
Dennis Yu is a worldwide branding expert who provides his expertise through digital marketing mentorship with the aim to maximize jobs throughout the world and help youngsters live fruitful lives. Through his unique coaching style and well-defined courses he can help his mentees create, strategize and grow a personal brand
What is your personal brand?
A personal brand is an essential face you give to your expertise, experience, and personality. It determines how the media depicts you and the ideas people perceive from the information you provide them. According to Dennis Yu,
When you build a personal brand, it’s not about you. It’s not about being famous or being on TV. It’s about you with such a mission that you want to share, you want to help, you want to educate.
Managing your personal brand is all about making the right decisions that enhance your influence and make your brand stronger. It allows you to lead others and build your legacy.
I think personal branding is really just a sum of stories that you collect that you sequence together. If you’re an agency, if you’re an entrepreneur, it’s not that you’re showing only these highlight moments of the figurehead.
Organizing your personal brand
Dennis’s approach to building personal brands involves creating a user-friendly Company website, brochure, and personal branding site. The current marketing game can be digitally won by building a Facebook public figure featuring useful and authentic pages collecting mentions and content. These are the essentials for a personal brand manager and Dennis empowers his students to work on these skills.
Series of one-minute videos are great personal brand-building tools that can be perfected by people of all skill levels. These videos can then be edited and distributed on LinkedIn, on the blog, on Facebook, on Twitter.
The secret to creating effective one-minute videos is to share empathetic stories, that are educational, and that bring people along in a sequence towards an overall mission that anchors your personal brand.
Countless tools can be used to create and edit one-minute videos and once you have curated your video, you can distribute it across other platforms and reuse it.
To dive deeper into methods of organizing and promoting your personal brand and expand it across social media, check out Dennis Yu’s website and learn from the expert himself.