Being so far removed from manufacturing processes, consumers often don’t realize how their purchases’ impact the environment. Despite being aware of prevailing environmental issues, most don’t feel like they’re actively contributing to it.
Consumers, however, can no longer afford to turn a blind eye to a product’s provenance. With climate change on the rise, pollution at an all-time high, and other alarming environmental problems such as water scarcity and food shortages making consistent headlines, making a conscious effort to advocate for a greener future is imperative.
Most would agree that the way we currently use natural resources is not sustainable. To maintain an ecological balance, choosing to shop eco-consciously is one solution that can easily be adopted.
Bear in mind that material availability is not infinite and the resources needed to constantly churn out brand new products in the market take a heavy toll on natural resources. Opting for upcycled or recycled items, therefore, is a good way to minimize the impact of consumer demand on the environment.
With this in mind, Jules Rodriguez actively sought to pave the way for eco-friendly products to be more accessible. As a New-York based influencer, she had the following to make a significant impact. True enough, she managed to single-handedly launch an e-commerce marketplace anchored on her environmental advocacy.
“Leaving corporate wasn’t easy, but I didn’t want to regret anything in life. So I took the risk of becoming an influencer to fund my business. And don’t regret a thing.” she says.
To provide the best value, she offers a variety of lifestyle and beauty products, carefully picked based on her shopper’s needs. It’s a one-stop-shop for sustainable items.
Conducting her business, BUILDTOBLOSSOM, with integrity and transparency, she caters her selection of products to consumers who want to shop more purposefully.
“We believe that together we can BUILD a better future. One that will BLOSSOM bright. By making sustainable changes to everyday products. BUILDTOBLOSSOM carefully selects every eco-friendly product, with our consumer and planet always in mind.” says Jules, regarding her brand mission.
Now a US trademarked brand, BUILDTOBLOSSOM Rodriguez shows her growing following how a sustainable lifestyle can be accessible to everyone. She demonstrates that being an
influencer and entrepreneur doesn’t have to be mutually exclusive and pursuing her passion for sustainability can in fact lead to opportunities of a lifetime.
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