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How Realizing Her Strength In Writing Became The Start Of A Promising Career For Irene Vitruk

Irene Vitruk started her career as a social media manager, which allowed her to slowly gain copywriting experience. Her responsibility in this position is to create content for clients, and while doing so,  she was also able to implement her skills into writing captions and story posts. 

“Since every client is different, I was able to try different things like video editing, website design, and email copywriting,” Irene said. 

The opportunity to write for clients was what allowed her to really dive deep into copywriting and learn the ins and outs of it. After some time of social media managing, Irene realized that writing was her strength and she found it enjoyable. 

“Once the time was right, I transitioned over to full-time copywriting, which I do today and love!” she shared. 

Writing Her Own Legacy 

Irene specifically chose a career in copywriting because of how much she enjoyed it, especially since she believes in working a job that she loves doing. 

“After all, you spend about 30% of your life working, and I want to enjoy that 30% as much as I can. Writing is something I love, and I also get to help others achieve success in their business through my work,” she said. 

Now that she’s transitioned to full-time copywriting, Irene has also fulfilled a family dream of being working for herself. 

“My family is full of entrepreneurs, so I grew up seeing the freedom that being your own boss gave you. I’ve seen my parents and older siblings start and grow their own businesses, and I always knew I wanted to do the same thing,” Irene shared. 

Just Doing It

Irene is inspired by the popular quote “Just Do It” because it’s what helped her become the copywriter she is today. 

“Sometimes when I’m not sure how to do something, I just tell myself to do it and learn as I go. I’ve gained so much knowledge just going for it, and it’s really helped me improve my skill level dramatically,” she said. 

Moving forward, Irene is determined to continue investing and getting better at what she does. This way, she can help more businesses grow as well as build stronger and more authentic relationships with her audience by providing them with higher quality service. 

“It’s not just about what I can do for myself, but now I can genuinely be of service to my clients and help them reach their goals with the help of someone who understands them,” Irene said. 

Learn more about Irene Vitruk through her Instagram page.

US Army Combat Veteran turned writer helps people reach new levels of success and influence with personal brand building. Luis also writes for Entrepreneur magazine and runs TEDx events and TED circles online. Mentored by Mark Cuban his eye for business and potential growth has been trained at a billionaire level.


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