According to the Statistica Research Department, the influencer marketing market size grew from $1.7 billion to $13.8 billion between 2016 and 2021. That’s more than an 8x increase in five years, with no signs of slowing down.
Savannah Schaffer feels very lucky to have been extended the chance to ride this wave of opportunity to her success. Now at the young age of 21, Savannah wants to give back to the world and help others realize their potential in this burgeoning industry.
How Savannah Got Her Start
After browsing her YouTube channel and Instagram feed, you would never believe that Savannah had been another angstful teen. “I was known in my family as the most negative, the instigator, and the person who always caused the problems. It was just kind of programmed into my head that I was always gonna be this negative person. And I didn’t ever know that people could change,” shared Savannah.
But her entire outlook and life were turned on their head with a single, seemingly random DM. The DM invited her to become an influencer for a beauty brand. At first, Savannah thought it was just another scam, but then she thought about it and figured she didn’t really have much to lose. So she responded to the message and began her journey to becoming a whole new, much happier and content person.
Between sharing parts of her life with perfect strangers online, reaching out and making new connections and reading mindset-improvement books at the request of her new employer, she discovered things about herself she never knew. Savannah learned that she loved to share ideas with the community and do things she once made fun of, like yoga and meditation.
As she continued to discover her true self, she found treasures and joy she would have never thought possible before. After about three years, she completely changed her thought processes from negative Nancy to positive, outgoing and helpful Savannah.
Savannah is starting to move away from just promoting brands; her efforts are more focused on helping people be better versions of themselves. “I want people to be able to step into a better version of themselves and wake up happier and with purpose and not dread the day ahead,” said Savannah.
She does this through multiple channels and plans to register her business of spreading information and cheer under the name PNK DMNDS. She chose PNK DMNDS because the gemstone is associated with giving people the mental and physical power to face a problem — and that’s exactly what she plans to do through her current social media channels and future motivational public speaking.
For example, “every single morning, I make a post as soon as I wake up just to show people, like wake up, get after it! Let’s go, it’s gonna be a great day today,” explained Savannah. She also posts motivational tips for working out, her favs, makeup tips and more. Additionally, she takes a few select students under her wing, teaching them how to make a living using the techniques she has learned.
There is no doubt that watching and listening to this outgoing, excited-for-life, intelligent young woman will inspire you to gather the courage to follow your dreams and face life with a positive attitude every day. So get your daily dose of enthusiasm for life and all that it holds on Savannah Schaffer’s YouTube channel and Instagram feed today!