Connect with us


How SweetNight Mattresses Are Adapting For An Overseas Market

SweetNight recently announced a new expansion into the US market, having spent more than 10 years building foundations as an innovative mattress brand based in China. Most recently, we have been promoting our ‘flippable’ mattress, DreamyS1, which tackles the problem of a bed being too soft or too firm. The solution is that users can rotate their food-head position, or simply flip it over. We are incredibly proud of the product, and while we have been meeting demand in a global market for some time, we are excited to set up shop in a new location.


However, as much as we would like to make this move based on confidence and good faith in our products alone, and while much of our consumer market is already based in the US, the move over to the States brings a different set of challenges. Our entire business must adapt to a new way of doing things that is in line with US industry best practices. So what exactly does a company have to take into account when it makes a major international move?

Supply Chains

The Covid-19 pandemic exposed just how fragile supply chains can be, and the severity of the knock-on effects of global events. However, one of the keys to avoiding these issues is to not rely too heavily on one supplier location. SleepNight has built relationships with factories and cooperative partners in China, Southeast Asia, Europe, Mexico, and our new base in the United States. This diversification of locations allows us to coordinate and achieve quick responses on information and logistics.

Customer Experience (CX)

Customer experience is vastly different among different cultures, and should be thoughtfully addressed to ensure an unfamiliar brand is friendly and usable. We are very proud that our customers are from all over the world with different cultural backgrounds. But we know their expectations for service and quality are the same. ‘Customer first’ is always the core of our philosophy and the DNA of our products and services. Training a stellar team of customer service professionals who can provide the best possible solutions for customer experience, is the winning ticket to successfully meet any new cultural challenges. Our commitment to customers also goes before anything else, which we achieve by offering a 100-night sleep trial, 10-year warranty, memberships on the website, and more. 


Managing quality control

Managing a large number of factories, suppliers, locations, and customers inevitably brings with it the challenge of maintaining the high-standards our brand has built its name on across the world. Based on an industry standard quality control system (ISO9001), we have crafted a bespoke problem solving and tracking optimization platform. Implementing ‘Six Sigma’ strategies to achieve continuous improvement and lower quality defects. QC and tracking are strictly implemented through the entire process – from supplier quality management, raw materials, processing, storage, logistics, end-customer use, and experience. It’s a long journey, with lots of opportunities for quality to slip, but we have seen our system work time and time again. We also established a quality data center to strengthen supervision and management of quality issues, and to also further establish quality engineering and management systems. 

Adjusting to an International Marketplace

Moving into a new market always carries a degree of risk, but the SweetNight team has faith in the quality of our products – which is always going to be the most important factor. In addition to having already established a professional, efficient end-to-end product, supply-chain, customer service, and marketing system globally, we know that we can withstand the challenges or risks a new venture might bring. We have confidence in our capability to provide world-class products and services for our customers all around the world. 


Making an international expansion may signal the continued success of a company, but it does bring with it a great degree of responsibility to revamp and maintain the quality of systems in place. For SweetNight, it’s a way to better serve the customers who have shown their loyalty to an international brand when it finally arrives on home soil.


To learn more about SweetNight visit https://sweetnight.com

Jay Feldman is an Osteopathic medical doctor and founder of Otter Public Relations, a PR agency with more than 40 employees internationally. Jay has more than 300K followers on social media and is the host of top business podcast, Mentors Collective. He is a contributor at Entrepreneur.com and has been featured in Forbes, Business Insider and other top networks!

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.