fbpx
Connect with us

Executive Voice

How SZERDS and Knucklehead Media Group Merger Is Set To Steer Stout Business Growth

Businesses that can identify and implement changes while addressing risks have the advantage of positioning themselves for growth. Currently, coronavirus effects are everywhere, and naturally, the digital agencies are among those that are learning to cope. So the question that comes up is – do we see an alternative through collaboration to increase allocative efficiency? For this new merger, the answer is certainly, yes.

Knucklehead Media Group and SZERDS (Szerletich Design Solutions) finalized their merger beginning this month, focusing on transforming the new company, Knucklehead Media Group, into a digital powerhouse. The move comes amid Covid-19, after considerable planning and thoughtful execution. They believe they have a compelling opportunity to reinvent the business and expand digital revenue. Here is how they plan to do that.

Creating synergy

Both companies present extensive experience and understanding of the industry. Together, they are set to create a robust and comprehensive content and podcast production media company. Placing the top executives to lead the company, and not leaving behind any employee, the new merger harnessed the human capital for continued growth. Besides, the merging will allow the company to shed overlapping overheads in areas like corporate functions, networking, client acquisitions, news operations, digital presence, and centralized services.

Reinventing the brand

The brand vision for the merger is clear. They are focused on giving their customers’ brand a human voice and provide content and information that informs and educates the public. They say great content is really at the core of their mission. The two are pivoting their digital transformation strategy to put their customers first. The new director of content strategy, Justin Szerletich, noted that the company is ‘committed to delivering great quality content through new mediums, meaningful reporting, and new podcasts.

 

Key Strengths

Knucklehead Media Group brings on board a strong reputation as the home of some of the top podcasts across multiple categories, helping brands connect with their audience and increasing revenue generation across multiple channels. On the other hand, SZERDs has extensive experience in digital marketing and content creation. Besides, they also bring Studio SZ” to the merger, a live and virtual event broadcast production and management production studio. The merger of the two companies into Knucklehead Media Group makes it possible to reach their dream of reinventing themselves into a digital powerhouse.

 

Already gaining traction

Covid-19 has affected the pace of some things during the merging process. However, with employees already working from home before the pandemic, the team is all-hands-on-deck. The new merger says that they have studied their audience insights and watched in real-time as daily routines, engagement behaviors, and listening habits evolved throughout the pandemic. The knowledge they have so far guided their strategy, allowing the podcasts and brands to continue to grow throughout the crisis. Through the merge, they continue to serve their customers and audience now and beyond. Hence, it is true that the customers and the audience benefit from this merger.

US Army Combat Veteran turned writer helps people reach new levels of success and influence with personal brand building. Luis also writes for Entrepreneur magazine and runs TEDx events and TED circles online. Mentored by Mark Cuban his eye for business and potential growth has been trained at a billionaire level.

Advertisement

Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT1 week ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

JaeLz JaeLz
Entrepreneurship3 months ago

JaeLz “No Titles”

JaeLz I’m an independent singer/rapper and songwriter. My Artist name is JaeLz. This article is about my Journey and how...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.