The best way to gain a competitive edge in the market is to engage in new product development. When you continuously provide new products to your customers, you strengthen your position in the market. Product development is also essential as it justifies the continued existence of a company. If companies don’t bring value to their consumers by coming up with new products, then the enterprise wilts and, in due course, dies.
Yet, the major challenge with product development is that the process is not simple; it is rather quite extensive. This is why it requires a talented team that understands the market and the goals of the business. At the same time, when left to an internal team, product development may fail because of a lack of fresh knowledge. It is for this reason that Jason Klug founded Klugonyx Group LLC.
Jason Klug is the CEO of Klugonyx, which is a company he founded in 2014, to help businesses bring their ideas to the market. Jason takes his client’s napkin sketched, half-baked, middle-of-the-night, a-ha ideas and transforms them into reality. He achieves this using their own product development process to create high-quality and innovative products for retail and direct to consumer brands. But how exactly did this all start?
Born in Wisconsin, Jason moved around the Midwest and eventually landed in Salt Lake City, Utah. Jason went to college for mechanical engineering but dropped out during his senior year. He states that he didn’t want to continue taking classes just for a piece of paper. Ultimately, he was intrigued by entrepreneurship and product development. After dropping out of school, he moved to Utah and got a gig selling and developing tablet and iPad enclosures, but he would soon find his entrepreneurial pursuits expanded.
The Birth of Klugonyx
Jason’s first gig involved professionally engineering a product. He got deeply involved in the enterprise and worked with a client on various product development projects until the company exited the market. This experience inspired Jason to pursue entrepreneurship, and he later founded Klugonyx in his one-bedroom apartment. The firm was a “full” service product development business at the time.
Over time, Jason managed to grow his business to an extensive organization consisting of a team of designers, engineers, and management in the U.S. Klugonyx also has a sister company called Onyx360 in China along with customer support in both the U.S and China.
How Jason is Helping People Develop & Manufacture More Products
Through Klugonyx, Jason helps his clients develop and manufacture more products. They offer full-service product development, including research and validation, ideation and product design, engineering and prototyping, and manufacturing, support, and management. With a mechanical engineering and sales background, this serial entrepreneur has managed to work his way into over 100 projects over his career. Not only has Jason managed to turn Klugonyx into a success, but he has also managed to start other brands on the side such as Dorai Onyx 360, and The Foot Hook.
The Dorai Home brand that Jason and his wife Kelsey OCallaghan developed is doing great in the market. Dorai Home is a line of eco-chic home products that use a rapid drying material to eliminate moisture in various parts of your home like your kitchen or bathroom. The success of Jason’s brands in the market is proof that he is a product development genius. He attributes the success of his brands to market research and a strong strategy around the product development process. According to Jason, the biggest mistake entrepreneurs make is proceeding to develop a product without considering whether there is a market need. So when you collaborate with Klugonyx, the first hurdle becomes determining whether there is a market need for your product.
Jason and his team approach the product development process from a strategic standpoint. He reiterates that you can’t design an incredible product without making sure that the brand strategy is in line. Also, the development process is broad and rough, especially at the beginning. This process requires work and the input of many teams across a business, including the development team, the marketers, design, sales, finance, testing, and many more.
Jason has been successful in helping people develop and manufacture their products because of his experience. Whether you are a start-up, a mid-size business, or a large business, you understand that for your product to succeed, you need a team of experts who will be with you from the start to the post-launch phase. You need to collaborate with a group that has a history of successes in the market. Well, you need not look any further because Klugonyx is your best ally. Reach out today to gain that competitive edge in the market you are searching for.
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