Your brand is what separates you from others. It is about your reputation, values, and the promise of what people can expect from you. Building professional relationships requires a person to person interactions. Professionals have their own stories to tell, goals, skills, and expertise to share. Your brand is who you are, what you stand for, the values you embrace, and how you express those values.
Realtor AnnaMarie DeFrank has built a business from the understanding of the importance of human relationships. Like many of us, when she graduated from college, she was unsure what she wanted to do with her life. One day, she met with the owner of a local real estate company and got hired as an assistant. While she had always enjoyed serving and helping people, seeing the joy that came with helping people achieve their dreams of owning a home inspired her even more. She went ahead to get a real estate license and eventually working for other real estate companies. Soon, she got recognized for being a young hustler in her town that was successfully selling a lot of homes. Her business continues to grow, and she continues to carve a name for herself in the real estate sector.
What makes Anna so successful is that she is cognizant that people do business with people. The companies’ brand names are not relevant in today’s era. From the beginning, the clients she served were doing business with her, not the companies. It is no surprise that she has established a thriving business built upon referrals and happy customers. She is firmly establishing her footprints in Pittsburgh and beyond selling anything from residential to luxury. She also focuses on Flipping with Out- of- State Investors, new construction and development, and assisting clients in distressed property situations.
Here are the top 10 things that you can learn from Anna’s about personal branding and building a career.
Knowing why you are doing what you are doing
Anna’s greatest motivation is to help others achieve their dreams and goals of owning a home. She advises that one has to be grounded entirely on their purpose in life and business. Keeping grounded helps you to stay in control of the situations while simultaneously being able to let go when faced with stressful situations.
Believing in yourself
There is no higher power than knowing that you can do anything. The truth is, you have everything in you, that it takes to be successful. In a field where competition is guaranteed, and male domination is typical, Anna believed in her skills and found new ways to excel every day.
Be open to learn
It is essential to be open to learning from others who have more experience and knowledge about your industry. Anna ventured into Real Estate, willing to learn from scratch about the sector. She reckons that learning maximizes your potential to find better, more satisfying jobs, earn more, and become more successful in your chosen career.
Continuous self-development is what keeps you growing in your career. Like Mark Manson puts it, ‘self-improvement is about building new positive habits and changing one’s behavior and attitude.’ Self-improvement never stops; always strive to never stay the same.
Changing our perception
Anna notes that our perception shapes everything in life. She chooses to see the positives and opportunities out of every situation. Her ability to focus on solving problems in situations where things seem to fall apart makes her excel in difficult times.
Being obsessed with what you do
Perhaps the prolific thoughts of Maya Angelou that ‘pursue the things you love doing and then do them so well that people can’t take their eyes off you,’ are an accurate description of Anna’s career. She is passionate about helping others. She treats each one of her clients with utmost regard, professionalism, and respect.
Doing whatever it takes to make it happen
No matter what industry you are in, there is never a time when you can expect to have opportunities to come calling for you. Anna believes that if you want something, you will figure out how to make it happen. Her mentality is never to take a no for an answer, nor create limits and boundaries within yourself. These will only sabotage your success.
To be successful, you have to be committed to being consistent. It is about keeping our word to carry out what we have agreed to do. Consistency helps build a high level of trust with your clients, but it also helps to fast track your improvement and development in any area.
Have a strategy
You cannot expect to copy what everyone is doing and wait to stand out. The real estate market goes through many ups and downs and is dependent on several factors like interest rates, economic conditions, and job growth. Having a unique strategy is what has propelled Anna to expand her business year on year.
As an entrepreneur, the key to overcoming regular setbacks in your journey is to avoid dwelling on small failures but instead look at them as lessons that you have learned. Anna encourages you to always see the glass as half full, never half empty.
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