Connect with us

Executive Voice

How This Black Entrepreneur Created a 7-Figure Real Estate Marketing Agency From Scratch

Growing up in North Carolina, Aaron Ace Harris, couldn’t have predicted the timing of his recent business success. Harris couldn’t have imagined that during a global health pandemic and nationwide protests over frustrations about racial inequality, he—a Black business owner—would build his real estate marketing business to seven figures.

His results-driven real estate lead generation agency, Key Marketing Interventions, is five years old now.

But when Harris started his firm, he was fresh off of being fired from his $30,000 per year job. “That was the wake-up call I needed,” says Harris. “Being fired for being ‘too distracted’ at my former job lit a fire under me as nothing else could have and that flame has been burning ever since.

Because Harris couldn’t get a line of credit from a bank to start his business, which is typical for many minority entrepreneurs, he used his own money taking a scrappy marketing approach. Inspired by one of his marketing professors at Western Carolina University, Aaron hustled to build his business from scratch.

 As the firm began to grow and more realtors took notice of the results Aaron was getting for his clients, Aaron realized that he had a unique process that he could share with others. And his lead generation business was born.

Now he helps real estate agents and brokers generate a predictable stream of exclusive qualified leads using Facebook ads, Instagram ads, branding awareness, and proven sales processes.

The results speak for themselves: Aaron’s “done for you” advertising campaigns allow agents to generate their desired amount of real estate leads, resulting in appointments and predictable closings month to month. He is the only system on the market that actually guarantees closings.

Opportunity Cost

In Aaron’s attempt to grow his business, he checked off many of the prerequisites for networking, referrals, and other cold outreach strategies. But he quickly realized that a one to one outreach approach would not be enough to predictably grow his business.

Plus, he felt overworked and wanted more time to spend with his family.

Aaron knew there must be a better way, so he started experimenting with paid traffic, and now has a one to many approaches that provides an endless supply of prospects to his pipeline. This strategy is the same one he implements for his real estate partners to help grow their business.

Because of this experience, Aaron believes strongly that realtors should be in control of their entire sales process. “Traditionally, agents have been slaves to big-box lead generation companies. But with my system, realtors and brokers get access to their own marketing ecosystems.”

Aaron celebrates every success for every one of his agents. “When agents have the freedom to design the lifestyle they want, that is huge. I have agents who have been able to send their kids to college, take vacations they thought they could not afford, and pay off debt using my system,” says Aaron.

Your Network is Your Niche

What’s unique about the real estate industry is how much your network contributes to your personal success. It’s true to some extent for every business owner, but in the highly competitive real estate market, having a large group of people who know, like, and trust you is absolutely essential.

Aaron was fortunate enough to realize this early on and built his business around that psychology. What really helped Aaron build his business to seven figures, though is his competitive spirit likely fueled by his collegiate track and field experience and his genuine desire to help people.

“I’ve learned in the years of being in business: Your network is only as good as the relationships you work to build. When the trust is there, the commitment will be there and you’ll be unstoppable.”

This results in a cohort of successful agents happy to sing Aaron’s praises. What better marketing could he ask for?

“Everyone wants to provide for their family and have their business succeed. My goal is to help as many real estate professionals as possible accomplish their goals, regardless of their skin color.”

Aaron Ace Harris is the CEO of Key Marketing Real Estate and is a devoted husband and father. He was able to grow his real estate marketing business to 7-figures during the pandemic. Click here to find out about his 3 Closings Guaranteed System.

Victoria Kennedy is a well-respected authority in public relations. She is the CEO of Victorious PR, an agency that gets entrepreneurs and internet marketers into the biggest publications in the world, including Instagram and Facebook verification. She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in marketing, she has been a trusted speaker and contributor to such organizations as Entrepreneur Magazine, Inman News, Forbes, and Yahoo Finance. In addition to running a successful PR & Marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Entrepreneurs, C-level executives, and top marketers and influencers. She has been featured in over 200 publications and podcasts both nationally and internationally. In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music. Find out more here: victoriouspr.com

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Disrupt Prime Video5 hours ago

Top 3 NFT Projects under 1 ETH | NFT Disruptors Podcast

A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger. NFTs can...

NFT4 days ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News4 weeks ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech1 month ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech2 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.