fbpx
Connect with us

Executive Voice

How This Black Entrepreneur Created a 7-Figure Real Estate Marketing Agency From Scratch

Growing up in North Carolina, Aaron Ace Harris, couldn’t have predicted the timing of his recent business success. Harris couldn’t have imagined that during a global health pandemic and nationwide protests over frustrations about racial inequality, he—a Black business owner—would build his real estate marketing business to seven figures.

His results-driven real estate lead generation agency, Key Marketing Interventions, is five years old now.

But when Harris started his firm, he was fresh off of being fired from his $30,000 per year job. “That was the wake-up call I needed,” says Harris. “Being fired for being ‘too distracted’ at my former job lit a fire under me as nothing else could have and that flame has been burning ever since.

Because Harris couldn’t get a line of credit from a bank to start his business, which is typical for many minority entrepreneurs, he used his own money taking a scrappy marketing approach. Inspired by one of his marketing professors at Western Carolina University, Aaron hustled to build his business from scratch.

 As the firm began to grow and more realtors took notice of the results Aaron was getting for his clients, Aaron realized that he had a unique process that he could share with others. And his lead generation business was born.

Now he helps real estate agents and brokers generate a predictable stream of exclusive qualified leads using Facebook ads, Instagram ads, branding awareness, and proven sales processes.

The results speak for themselves: Aaron’s “done for you” advertising campaigns allow agents to generate their desired amount of real estate leads, resulting in appointments and predictable closings month to month. He is the only system on the market that actually guarantees closings.

Opportunity Cost

In Aaron’s attempt to grow his business, he checked off many of the prerequisites for networking, referrals, and other cold outreach strategies. But he quickly realized that a one to one outreach approach would not be enough to predictably grow his business.

Plus, he felt overworked and wanted more time to spend with his family.

Aaron knew there must be a better way, so he started experimenting with paid traffic, and now has a one to many approaches that provides an endless supply of prospects to his pipeline. This strategy is the same one he implements for his real estate partners to help grow their business.

Because of this experience, Aaron believes strongly that realtors should be in control of their entire sales process. “Traditionally, agents have been slaves to big-box lead generation companies. But with my system, realtors and brokers get access to their own marketing ecosystems.”

Aaron celebrates every success for every one of his agents. “When agents have the freedom to design the lifestyle they want, that is huge. I have agents who have been able to send their kids to college, take vacations they thought they could not afford, and pay off debt using my system,” says Aaron.

Your Network is Your Niche

What’s unique about the real estate industry is how much your network contributes to your personal success. It’s true to some extent for every business owner, but in the highly competitive real estate market, having a large group of people who know, like, and trust you is absolutely essential.

Aaron was fortunate enough to realize this early on and built his business around that psychology. What really helped Aaron build his business to seven figures, though is his competitive spirit likely fueled by his collegiate track and field experience and his genuine desire to help people.

“I’ve learned in the years of being in business: Your network is only as good as the relationships you work to build. When the trust is there, the commitment will be there and you’ll be unstoppable.”

This results in a cohort of successful agents happy to sing Aaron’s praises. What better marketing could he ask for?

“Everyone wants to provide for their family and have their business succeed. My goal is to help as many real estate professionals as possible accomplish their goals, regardless of their skin color.”

Aaron Ace Harris is the CEO of Key Marketing Real Estate and is a devoted husband and father. He was able to grow his real estate marketing business to 7-figures during the pandemic. Click here to find out about his 3 Closings Guaranteed System.

Victoria Kennedy is a well-respected authority in public relations. She is the CEO of Victorious PR, an agency that gets entrepreneurs and internet marketers into the biggest publications in the world, including Instagram and Facebook verification. She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in marketing, she has been a trusted speaker and contributor to such organizations as Entrepreneur Magazine, Inman News, Forbes, and Yahoo Finance. In addition to running a successful PR & Marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Entrepreneurs, C-level executives, and top marketers and influencers. She has been featured in over 200 publications and podcasts both nationally and internationally. In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music. Find out more here: victoriouspr.com

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice2 months ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics3 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business5 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance6 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship6 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship8 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship1 year ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.