If Google is the ultimate search engine, Amazon can be considered one of the biggest online marketplaces where people can search for almost anything. It was even considered the world’s largest online retailer, reaching more countries than its competitors. Therefore, people are trying to take advantage of this by being a seller for the site. However, no matter how unique your products are, they may not get enough hits from user searches. This is why sellers should know how important Amazon SEO is.
You might have already heard about SEO (Search Engine Optimization), and it is not limited to Google alone. Websites using a search engine can use SEO strategies to be at the top of the results list. This is where things can go tricky since users have various keywords in mind to search for the item they are looking for.
If you would like to know more about this SEO strategy on Amazon, here are a few tips to have your items in the top rank.
Focusing on the product title.
If you are a long-time Amazon customer, you’ll notice that some items have very long names. The title can fit up to 500 characters, therefore it is not surprising that it also looks like more of a description. For example, a “Double-wall mug” will get fewer hits, so it is better to use a “Double-wall coffee mug with handle, elegant classic design, perfect for hot drinks”. In doing this, two people using two different keywords can see the same product. Well-known brands use product models or specific product names, but those who are selling generic products without a brand should follow an SEO strategy. However, be careful of using very long titles. The product you are selling may look less credible.
Provide better images.
Online businesses rely on photos and videos, as this is the only way they can see the item without looking at it in person. As of writing, Amazon recommends uploading images larger than 1000 x 1000 resolution. This is due to the zoom option provided by the website to one of the images you upload. This may not improve the SEO directly, but it will increase the conversion rate. Buyers prefer seeing the item from different angles and it could be your advantage over other sellers.
Clear product descriptions.
One of the known ways to improve sales as an Amazon seller is to provide better product descriptions. SEO optimization could be done on this, but may not be that efficient due to the changing algorithms. It is highly recommended to use bullet points to elaborate on each description. This is a way for buyers to easier understand the advantages, features, and benefits of the item you’re selling. Because you get more conversions, this helps you enhance your Amazon SEO ranking.
As stated earlier, it is important to note that Amazon regularly changes or updates its algorithm. Some techniques that are effective today may not work in the future. If you want to increase your sales on Amazon, ensure that you comply with the latest SEO guidelines of the website. For sure, you’ll get higher conversion rates and better profits.