fbpx
Connect with us

Marketing

How To Be A Better Seller With Amazon SEO

Published

on

amazon seo

If Google is the ultimate search engine, Amazon can be considered one of the biggest online marketplaces where people can search for almost anything. It was even considered the world’s largest online retailer, reaching more countries than its competitors. Therefore, people are trying to take advantage of this by being a seller for the site. However, no matter how unique your products are, they may not get enough hits from user searches. This is why sellers should know how important Amazon SEO is.

You might have already heard about SEO (Search Engine Optimization), and it is not limited to Google alone. Websites using a search engine can use SEO strategies to be at the top of the results list. This is where things can go tricky since users have various keywords in mind to search for the item they are looking for.

If you would like to know more about this SEO strategy on Amazon, here are a few tips to have your items in the top rank.

Focusing on the product title.

If you are a long-time Amazon customer, you’ll notice that some items have very long names. The title can fit up to 500 characters, therefore it is not surprising that it also looks like more of a description. For example, a “Double-wall mug” will get fewer hits, so it is better to use a “Double-wall coffee mug with handle, elegant classic design, perfect for hot drinks”. In doing this, two people using two different keywords can see the same product. Well-known brands use product models or specific product names, but those who are selling generic products without a brand should follow an SEO strategy. However, be careful of using very long titles. The product you are selling may look less credible.

Provide better images.

Online businesses rely on photos and videos, as this is the only way they can see the item without looking at it in person. As of writing, Amazon recommends uploading images larger than 1000 x 1000 resolution. This is due to the zoom option provided by the website to one of the images you upload. This may not improve the SEO directly, but it will increase the conversion rate. Buyers prefer seeing the item from different angles and it could be your advantage over other sellers.

Clear product descriptions.

One of the known ways to improve sales as an Amazon seller is to provide better product descriptions. SEO optimization could be done on this, but may not be that efficient due to the changing algorithms. It is highly recommended to use bullet points to elaborate on each description. This is a way for buyers to easier understand the advantages, features, and benefits of the item you’re selling. Because you get more conversions, this helps you enhance your Amazon SEO ranking.

As stated earlier, it is important to note that Amazon regularly changes or updates its algorithm. Some techniques that are effective today may not work in the future. If you want to increase your sales on Amazon, ensure that you comply with the latest SEO guidelines of the website. For sure, you’ll get higher conversion rates and better profits.

Estonian-born, Tallinn-based entrepreneur, CEO, manager, marketing strategist and professional athlete. My work have been featured by Tech.com Engadget, Medium and other publication. In my free time, I love to get engage with people, and travel to explore the world.

Become A Crypto Expert

Categories

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.