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How To Beat Your Brain At Its Own Game

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There is one thing on this planet that can outwit the best of us. That can sabotage growth and success. It can put up hurdles and obstacles. It can trick us into doing things that do not support our vision and dreams.

This one thing sits on top of our shoulders, encased by our skull, called our brain. It’s the most magnificent machine on the planet, but if we don’t control it, it can do untold damage, especially as we grow and build a business.

Our brain are responsible for procrastination, hesitation, negative self-talk and fear.  Our brain stops us jumping on opportunities. It often talks us out of getting up on stage to share our magnificence. Our brain prevents us promoting what we do, conjuring up all the right reasons for why we couldn’t, wouldn’t and shouldn’t do things. Yet in this age of whatever you want to know is at your fingertips, we let it have carte blanche control over our lives, believing there is nothing we can do. We’re stuck with our foibles and fears.

But we don’t have to be. There is no excuse for not doing what needs to be done in our business. There is no excuse to not marketing or promote your business.  The only thing holding back your business is you.

All the material things, like money, resources and skills, can be sources, tapped into and learned.

Overcoming the hurdle called you

The same as overcoming things like imposter syndrome, fear of public speaking, fear of success or failure, and shyness.

Now, it is not easy to work through these things. Quite often, they are patterns and beliefs developed over a lifetime. We cling to them like a child clings to a favorite teddy bear. There is safety and comfort in our comfort zones. We can justify not reaching our goals and dreams in our head, but this strategy ddoesn’t serve us at all.

  • “I was born like this.”
  • “If people don’t like me, it’s their problem.”
  • “I have not worthy sharing with people.”
  • “I’m not good enough.”
  • “I don’t know enough.”
  • “I don’t know how to do it.”
  • “Nobody cares what I have to say.”
  • “I think my heart will stop if I get on stage.”
  • “People will find out I am not that good.”

Ever said or thought any of the above? If you have, that is your brain working against you.

There are so many tools and resources you can use to conquer your mind, to get it working for you, not against you. Some cost money. Some are totally free. There is no one tools that can do everything for you. Working on yourself is an ongoing process.

It’s not all up to you

You can only know what you know. All those things you don’t are probably what you need to move your business forward. Invest in a good coach – one that has the success you are looking for and the skill set you do not possess.

Take a break 

If procrastination and lack of productivity are the bane of your existence, try using a Pomodora clock to break down works into intervals and accommodate short breaks. It can help you power through distractions and learn to become hyper focused. Procrastination can lead to guilt, and that doesn’t help with getting things done. Stop beating yourself up.

Mindset coach or counselor to get your thinking on track

It is okay to have more than one coach, because there is no one size fits all approach to getting you on track, and we often overlook the most important part of our body that needs coaching and training – our brain. If you have things that are holding you back, get someone to help you with that. You cannot solve your problems with your current mindset; seek someone who is skilled and trained to help you.  Imagine what you could achieve unencumbered.

Get unstuck

You can make business life easier and smoother by getting the foundations right and putting in place systems and processes.  There is no reason to get stuck in overwhelm and angst, which is often caused by not being organized, but with all the tools and apps available, so this means there’s no reason to get stuck.  With tools like Google’s suite of apps, Asana/Trello/Monday/Click Up to manage projects and communications, and many others that help you get things done in business.

Affirmations – say what you want

Did you know our brains are plastic? There is so much science now that proves our brains can change, and brain plasticity means we can rewire ourselves. This means we do not have to be stuck with how we think and how we feel. With the right support and help, we can overcome anything. Affirmations are a great way to retrain your brain. Write phrases that give you power, and repeat them over and over every day.

You can do it. You can beat your brain at its own game.


Award-winning PR specialist and The Audacious Agency co-founder Annette Densham loves all things business storytelling, award submission writing, and assisting business leaders establish themselves as authorities in their field. Annette audaciously challenges anyone in small business to cast aside modesty, embrace their genius and share their stories.

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