How to become an eco-friendly brand?

In a world that is getting progressively open to sustainability, it is important for businesses to start adapting and aim to become eco-friendly brands. That is if they want to stay relevant and competitive in the rising green market where both retailers and consumers are demanding eco products and sustainable packaging.

To help you make the switch and become an eco-friendly brand, the experts of PackLion are here to share their tips and tricks on embracing sustainability:

What does it mean to be an eco-friendly brand?

Using eco-friendly materials along with sustainability practices when making and distributing products is what makes a brand green. These types of companies opt to use less water, electricity, and raw materials than conventional businesses. 

The goal is to reduce carbon emissions, utilize renewable materials, lower product and packaging waste, and decrease overall pollution. When possible, these types of businesses try to use clean energy, save resources and promote recycling practices. Another vital aspect of being an eco-friendly brand is being associated with other green brands. 

Ways to become an eco-friendly brand

Remote work opportunities

In the past few years, remote work has flourished, reducing employee commute times and allowing them to maintain a healthy work-life balance. Now, many people prefer working online instead of in physical offices (when possible). Ecologically speaking, this is a great thing. 

Fewer cars driving around or stuck in traffic results in less carbon dioxide emissions and reduced carbon footprint for remote businesses. Moreover, by reducing in-the-office staff, firms can save money on utility bills and vastly decrease the use of water and electricity. 

Sustainable packaging

Packaging is one of the biggest polluters on Earth. Especially plastic packaging that once disposed of takes centuries to degrade, harms wildlife, and heavily pollutes the air and our oceans. That is the reason all eco-friendly brands make the switch to sustainable boxes and biodegradable packaging that can be reused, recycled, or composted. 

Due to their lightweight qualities and durability, some of the most popular environmentally-friendly wrapping and packaging options are different variations of paper and cardboard. 

Partnering with green businesses

Make sure your suppliers and direct partners are also sustainable. There is hardly anything more damaging to the reputation of a green brand than being associated with non-sustainable businesses. 

Here are a few tips:

• Avoid suppliers who overpack their products
• Use only recyclable and reusable materials
• Have a supply chain awareness
• Find local contractors and suppliers

Recycling

A major part of running an eco-friendly business is recycling. Brands are likely to generate a lot of waste regardless of their work setting. So take notice of what you throw away. Most offices generate more recyclable waste than they realize. The decision to recycle rather than send all waste to the landfill can have a huge positive environmental impact.

Green web hosting

There is a lot of environmental damage caused by servers running all the time. But at least with green web hosting, you can be sure your website will be fully or partially powered by a renewable energy source. Besides being eco-friendly and reliable, green web hosting is also very cost-effective in the long run.

Where to start from?

Adopting a sustainable business model could take some time and research. But there is something you can do to start your business transformation right away – ditch plastic and switch to sustainable packaging. 

PackLion is an eco-friendly packaging supplier that can help you take your first steps toward going green. With an experienced staff and advanced packaging customization options, you can start your sustainability journey right now!