In order for brands to sustain their online presence and maintain a favorable relationship with first-time clients and existing customers alike, they must produce only top-tier content for their website and social media. While potential clients may not read everything that you post on social media, they’re going to read enough to form an impression.
Unlike other forms of advertising, you can’t always control which samples of your content are going to reach your clients online. In fact, maintaining content quality and a favorable online presence can be a challenge for many small businesses. If your creative team has been struggling to create relevant content that generates clicks and impressions, an AI content generator may come in handy.
An AI content generator produces content by reading and interpreting existing data or content. It then mimics the pattern and writing style of that content based on the input. The output of an AI content generator can only be as good as its input, which means that human writers and employees are still an essential part of the process. In other words, artificial intelligence can understand your brand identity, but it can’t create or recreate one for you.
Many entrepreneurs are still skeptical of the use of artificial intelligence in the workplace, and if you look at early versions of the AI content generator, it’s easy to see why. Early versions of AI content generators relied on specific parameters to create articles that made sense. Even after analyzing those parameters, articles written by AI in the early 2000s seemed more robot than human. Artificial intelligence has now become so advanced that it is able to analyze data and produce content without human input.
Artificial intelligence content generators can do more than just create written content, too. They use a mixture of Natural Language Generation, Natural Language Processing, and machine learning techniques to create content based on models and templates that already exist. They can create articles, videos, images, music, and websites based on patterns. If your company or brand needs to mass produce content in order to maintain a regular posting schedule or highlight keywords, you can use AI to regularly create quality content without wasting other valuable resources.
Why Should You Use A Content Generator for Blogs?
An AI content generator can be a worthwhile tool for improving the content of your company blogs and articles. AI can use content that already exists on the internet as a basis, recommending keywords and a word count for your blog post that will encourage Google to recommend your website. Google rates websites and articles based on their usefulness for potential clients searching the internet. Blog titles, headings, keywords, and other metrics all factor into where Google will place a page in search results.
While most human copywriters and web designers are somewhat aware of essential keywords for their industry, an AI content generator like ArticleForge can assist in identifying LSIs or secondary keywords. These tend to be synonyms for keywords that already exist. Content generators can incorporate these secondary keywords in a natural manner. They can also create an outline for the entire blog post, check for plagiarism, and fix spelling and grammar errors. All of these features contribute to carefully edited, high-quality articles and content.
Why Should You Use A Content Generator for Video and Image Content?
In addition to generating written content, AI can also produce images and videos. You might have heard of “deep fakes”—images of people, often celebrities or politicians, that are heavily edited to look like someone else. While deep fakes have a bad connotation, the AI technology that makes them possible can also improve video and image-based marketing. Websites like ThisPersonDoesNotExist allow you to create images of fake people for use in presentations or other areas.
There are also AI-based tools that can aid in editing small photography and graphic design mistakes without the need for more complex editing software. These tools can edit the settings of photographs or switch out models without taking new photos. There are other types of software that allow businesses to transform full scripts and images into animation or video content.
Why Should You Use A Content Generator for Translation?
AI content generators can be an invaluable tool for translating campaign content into other languages. Translators and other freelance workers can be expensive to hire. Moreover, you may not be able to find translators for certain languages in your current geographic location. While the input of real human employees is essential to perfecting the international consumer experience, AI taps into previously unexplored international markets. It can pick up on business keywords in other languages and track their metrics.
If you’re looking to improve the quality and consistency of your brand’s bulk content, AI content generators exist in every area of content creation. Whether you’re looking to improve your company’s blog posts, social media captions, graphics, animated ads, or international marketing, AI can help you reach new audiences and innovate in a timely, inexpensive manner.