The importance of online marketing for sustainable business management is ever-growing. Successful entrepreneurs see the key to success in the effective use of technological opportunities. Therefore, there is a growing demand on the market for coaches that specialize in helping businesses achieve long-term continuity and success. One such expert is Owen Hone, whose portfolio to-date is of an impressive quality and scale.
We sat down with Owen to explore some of the tips for creating and maintaining the best possible online presence for your brand. With an abundance of entrepreneurs that Owen guided towards earning $50,000+ per month in less than a month, we’re sure to take his words seriously.
Use a Memorable USP
If you don’t have a one-of-a-kind USP (unique selling proposition), then your customers will never be able to differentiate your product among hundreds of similar offers.
“One of the most important points in studying the psychology of online shoppers is the ability to identify major aspects that influence their decision-making process. Creating a unique, high-quality product guarantees only half of the overall success. The remaining 50% is a robust online presence of your brand through a well-thought-out, user-friendly strategy”, Owen tells us.
The story of Domino’s Pizza is a great example of USP use. In 1960, the Monaghan brothers bought a small pizzeria that didn’t make enough money. Tom Monaghan, who at the time was at the helm of the business, came up with a unique proposal, which sounded like this: “Fresh, hot pizza in 30 minutes, or you will get it for free!” With this proposal, he hit the top ten and disposed of the main problem that annoyed all potential customers. As a result, the company quickly pushed its competitors out and took a leading position in America.
“It is within your power to come up with similar success. All you need is concentration and dedication”, adds Owen.
Ignite Your Passion
No ideal strategy or expertise will work unless you dedicate yourself to your cause with utmost passion.
Owen told us about his life-changing story that helped him ignite the passion within. Adoring Tony Robbins, a renowned life and business strategist, Owen attended his event which was destined to change his life for the better.
“I had the opportunity to attend Tony’s event ‘Unleash The Power Within’, and it completely changed the trajectory of my life. It literally ‘unleashed’ within me a part that I didn’t know existed; it gave me the tools to begin to master my emotions and shift who I was from the inside out. Through investing into a number of Tony’s programs, I learnt that the secret to living is giving, and I truly believe that everything we go through in life happens so that we can help someone else one day”.
Provide Faultless After-Sales Service
This is one area where many businesses are sagging. They bring their product to the market, successfully sell it to customers, and then simply disappear from their customer’s life.
“If you don’t take proper care of your customers, your competitors will”, says Owen.
After-sales support is often more important than the sale itself. Customers who are satisfied with your overall service will come to you again and may even bring friends. Serve your customer in a way that matters. Keep in mind that the good old-fashioned word of mouth is still the best way to build a brand and increase sales.
Anyone eager to learn more about the state-of-the-art strategies for customer acquisition and brand development should contact Owen on Facebook.