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How to Create Your Own Online Course Using a Funnel

One of the most popular ways to create an online course is by using a funnel. This means that you will have a landing page or sales page which leads people through how they can get started with your product, and then gives them the option to purchase it at the end. In this blog post, we are going to discuss how you can use a funnel in order to create your own online course!

What is an Online Course Funnel?

First, the term funnel refers to how you are able to move people through your product. It starts with a wide opening, which captures the attention of your audience, and then gradually narrows down until they reach the purchase page. By using this approach, you are able to ensure that potential customers will go through all of the necessary steps before making a purchase.

The main purpose of a funnel is to get people interested in what you have to offer. You can do this by providing them with information about your course, as well as giving them reasons why it would be beneficial for them to take it. This could include things such as how much money they could save, how many hours they could learn, or how it improve their career prospects.

Once someone has reached the sales page, you need to give them a reason why they should purchase your course. This could include how much value it will provide them with, how many people have taken part in the program before, how long it takes on average for someone to complete the process, or what kind of support is provided afterwards.

Once somebody has made their decision about whether or not to take out an online coaching program, then you can offer up different payment options that are suitable for them. These may be monthly subscriptions which benefit from various discounts (such as through using coupons), annual payments instead of buying products every month (which saves money overall), and even one-time purchases where there isn’t any on-going commitment required after making payment.

Why do you need an Online Course Funnel?

It saves you time!

It may be that you are running a business in another location, or perhaps you have limited time to spend on how your online courses are presented. By using an Online Course Funnel, the work is done for you by funnel software which can make this process much easier overall.

By using an online course funnel, you are able to boost how many people who sign up for your program. This is because they will have gone through all of the necessary steps before making a purchase decision, so there is no risk involved on their part when it comes down to handing over information such as credit card details.

An additional benefit of creating this kind of product is that once someone has made their payment then the only thing left for them to do is wait until they receive access into your program (which can be done either instantly or after certain time periods). You don’t need to worry about how long it takes them in order to finish reading any materials which may help with getting started, since none of these exist with this approach.

Let’s take a look at how you can create your own online course funnel!

1. Start by creating a landing page which provides information about your program

This could be things such as how much it costs, what is included, how many hours of learning are involved, and any testimonials from people who have already taken the course.

This will be the page where people can learn more about your course and how it works.

In order to create this, you will need to include some basic information such as what the course is about, how much it costs, and what you will receive in return for signing up. You should also highlight the benefits of taking your course, such as how it can help them improve their lives or career.

2. The next step is to create a sales page

This is where you will need to go into more detail about how the course works, as well as what people can expect to get out of it. You should also provide reasons why someone would want to take your course, such as how much money they could save or how many hours of learning are involved.

It’s important to be clear about what the purchase includes, such as any additional materials which may be sent over after signing up, and how long access is provided for.

3. Finally, you will need to create a payment page in order to complete the purchase process

This could include different subscription options (such as monthly or annual payments), one-time purchases, and even coupons which offer discounts on the overall cost of the program.

Once somebody has made their payment, it’s important to ensure that they are able to access the course as soon as possible. This could be done either through providing them with a login straight away or sending over any materials which may help get started immediately.


By using a funnel to create your online course, you can be sure that people are aware of what it is and how it works before making a purchase. This can help increase conversions and ensure that students are getting the most out of your class!

Creating an online course funnel can be a great way to boost how many people sign up for your program, and it makes the entire process much easier for both you and your students! By following these simple steps, you’ll be able to create a sales funnel which is perfect for promoting your online courses.

Sales funnels are important to see the flow of profit and how you gain customers. May these samples guide you in creating a sales funnel appropriate for your needs. All of them are functional; you just need to pick one that works for you.

We at Pro Speaker Funnels can help you create a sales funnel template. Our funnels help speakers, coaches, authors, and course creators. Reach out to us now to increase your following!


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

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