Vehicle stickers that come in a variety of shapes and sizes can be a powerful marketing tool for raising brand awareness and generating business inquiries. However, like any marketing tool, it is necessary to understand how to implement it in the right way to get the maximum benefit and return on investment. Some useful tips:
Keep It Simple
It is important to keep in mind that vehicle stickers will be seen by most people when either they are on the move or the vehicle is. Restricting the amount of detail in the sticker will make them more readable, even though it may be tempting to cram in a lot of information to impress the target audience. It is the reason why even for full vehicle wraps, the focus is generally on appealing graphics with a bright color scheme to catch the eye and the logo and name of the business along with the phone numbers and website address. It is a good idea to keep both the design and the contents as simple as possible to ensure people can read, understand, and retain what you have to say. Complicated designs on car stickers should be avoided at all costs.
Focus on the Color Palette of Your Brand Logo
When there is a chance that many people on the road will not be in a position to read the contents of the sticker, it can be a good idea to adopt a color scheme that resonates with your brand logo. It will help people to associate the sticker with your business even if they are not in a position to see your logo on the vehicle or read the name of your business. With repeated use, even your brand logo will become more recognized and help drive your brand visibility. Make sure you understand the psychological impact of the colors you are using and whether they fit well with your business niche. According to Forbes, color plays a very important role in the way a brand is perceived by the audience.
Impress Even From a Distance
The design of the sticker should be such that it looks attractive and resonates with your brand even from a distance that is not conducive for people to read the text. However, you should try to keep the design uncomplicated so that the graphics or the image does not make it difficult for the text to be read even from a distance. Keep the message as brief as possible so that you can use the available space to increase the font size to make it more easily readable. However, both the design and the size of the text should be commensurate with the size of the sticker and appear disproportionate.
The design of the sticker should take into account the place where it will be affixed. For example, a bumper sticker will be different from a sticker that will be fixed on the windscreen. The best stickers make use of the maximum space and areas that are most exposed to passersby. Keeping these tips in mind when using car vinyl stickers to promote your business can help to make them more effective.