fbpx
Connect with us

Branding

How to get Online Media Coverage for Startup

media coverage

Media attention can do wonders for a startup business. This much I can tell you. No other way would give you as much exposure as media coverage. However, it is difficult to hold the attention of a reporter for more than 10 seconds.

What stands between you and media coverage, you might be wondering. Well, I can list a few obstacles for you. These obstacles I did not notice when I was going crazily after media and trying to get them to cover my blogging business. The first thing which makes the matter complicated is a lack of brand value. Face it, folks, people are drawn to brands. They are newsworthy and the media chase the brands. So, would you have to wait until you become a brand? Not really, you just have to be a little wise and strategic when dealing with media.

You would have to give it some effort to get media coverage without brand value either through paid content like Frankie Quiroz or by making connections with the contributors/editors. This would be beneficial for your business too. There are several advantages of getting media coverage. If you can get your business featured by media, you would be able to attract investors.

So, here is the question with which this article has started – how to get Media Coverage?

First, you need to write a killer press release. If you don’t know how to write one, I might put together some pointers and sum up another article on the press release. But, let this one focus on the media coverage only.

So, submitting a press release is the fastest way of getting the media to notice you. However, the catch here is covering an event that the media would consider newsworthy. When I was on the verge of helping my blogging business, I covered the launch itself as the most happening event of my life. I guess my passion for the blogging business and enthusiasm got the media to notice me.

There is another way of getting media coverage – it is by going through someone who works for online media. Although I have several friends in online media and publications, I could never make them feature my startup. However, just because it did not work for me, does not mean it would work for you. Remember that at this stage everything is worth a try.

The easiest way of getting media coverage is to get involved in events that get media attention. Such events work wonders in getting people to notice you. If you can get involved in multiple events that got covered by media, you are already halfway through to the media coverage for your startup.

You can use social media as well. This is the platform that can get you easy fame. Use content marketing as a tool for promoting yourself. Once you become a name on social media, it would be easy for you to attract the attention of online magazines.

Tel Aviv-born, an entrepreneur, CEO, manager, and marketing strategist. I have been working for some leading publications like Datafloq, Blogher, Engadget, Medium and other publication.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Meatsmith Team Snowboard Canada Meatsmith Team Snowboard Canada
Press Release23 hours ago

Beijing 2022: Grass-Fed Beef Protein Bar Meatsmith Partners With Team Snowboard Canada

Meatsmith – Official Partner Of Team Snowboard Canada For Beijing Olympics 2022 Toronto, Ontario – Meatsmith is proud to announce...

Disrupt Prime Video3 days ago

Top 3 NFT Projects under 1 ETH | NFT Disruptors Podcast

A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger. NFTs can...

NFT7 days ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News4 weeks ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.