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How to Improve Web Design for a Better User Experience

How to improve web design for a better user experience

Your website is the most powerful tool in your digital marketing arsenal. It is available 24X7 and serves as your virtual salesperson, bringing you in more customers regularly if your link building game is strong. As a result, your website needs to offer a highly intuitive and responsive user experience so that they can keep coming back to your website whenever they need to contact you for your products and services.

However, rapidly changing digital trends can make your website feel outdated very quickly. The best way to combat this and stay relevant is by enlisting the services of a reputable SEO company that can help you redesign your website to match the latest market trends.

In the following post, we take a look at some of the top ways in which you can improve the user experience of your website to make it more useful for your visitors.

A deeper dive into UX designing

While used interchangeably, user experience (UX) designing is substantially different from user interface (UI) designing. UX refers to the entire process of improving the accessibility of the offering (website or app) and making it more usable and efficient for the end-user. The goal is to deliver a unique, specific solution that corresponds to the needs of the user at a given time.

Improving the user experience of a website through web design entails escorting the visitor in a way that they see and click on exactly what you want them to see. The website should be designed in a way that the user wants to click on the call-to-action button and purchase your products or services. If the needs of your target audience change over time, your website should be updated to reflect the change too. In the next section, we discuss some of the best tips for improving the web design London so that your website delivers a better user experience.

How to improve website design for a better user experience

  • Research your audience

The process of improving the user experience begins way before you start actually designing the website. One of the first questions you need to ask yourself is who is the ideal target audience for the said design? You need to define who will be using the application, what they like, and if the web design London is meeting their needs. Take a look at the products and services they are already using and see if you can provide a better solution.

  • Keep it simple and responsive

Simplicity in the context of website UX designing refers to the process of eliminating everything unnecessary on the website. When a user visits your website, there is a specific action you want them to take and anything on your website that does not contribute to this process is unnecessary. A clean layout with two or three colour schemes matching your brand colours is enough to give your graphics a purpose.

  • Use negative space smartly and generously

Negative or whitespace is your biggest ally in UX designing. When used smartly and generously, it provides a way for the elements on your website to breathe and hence, more readable. The whitespace does not necessarily have to be white; it needs to provide enough space between various elements on your website to make everything look more polished. A reliable SEO agency will provide you with better insights on how you can improve the website UX by using the negative space wisely.

  • Make different elements visually distinct

When the elements on your website are easily distinguishable, your visitors will have an easier time navigating through it, which makes for a better user experience. The most important things on your website like the headline and call to action button must stand out from the rest and provide a distinct purpose. When selecting the text and colour, focus on readability and opt for a design that is easier on the eye. Finally, make sure to maintain consistency across all the pages on your website.

  • Collect customer feedback regularly

A successful business makes its customers feel valued and listens to what they have to say about their offerings. Ask your visitors important questions like what they like and dislike about your current website, how your products fare against the market in solving their needs, and what features would they like to see in the future. Collect the outcomes of this survey and use this information to design your website accordingly.

  • Optimise off-page SEO

With increased dependency on faster internet, customers will leave your website if it does not load within three to five seconds. Optimise the on-page and off-page components of your website so that it loads quickly. In addition, make sure that the animations you use, if any, load up smoothly or else they can be very jarring and hamper the user experience. Your best solution here will be to contact a reliable SEO company and let them optimise your website.

  • Improve the on-page content

User experience does not end at graphic designing and selecting well-structured formats; the content on your website and how it is laid out in the overall context of the website contribute significantly to the overall user experience. A well-designed website with useless information will not retain users. When you improve the web design London, spend some time creating original, insightful content that provides the appropriate solutions to your users. Maintain an authoritative tone throughout the content body and you will establish yourself as a reliable name in your industry.


UX design goes deeper than designing a pretty website with colourful imagery; user experience depends significantly on how quickly they can get to the resource that they are searching for while reducing the obstacles in their path. While this goal is universally understood, it can be slightly difficult to execute without the help of professionals at a full-time SEO company. Get in touch with the experts for more insights on how you can improve the user experience of your website with a few simple steps.

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