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How To Make Your Customer Service Stand Out By Rup Singh

If It takes two to tangle, then every business needs to hold on to this principle to be successful. Business goes beyond offering products or services and taking note of the customer to whom you offer your products or services. A neglect of this is why most companies find it hard to thrive in the long run.


According to a compiled report by nextiva.com, “41% of Americans empathized that businesses should focus more on customer service.” In a world with constant advancement in all spheres, market competition is getting more intense. While entrepreneurs and business owners are leveraging various means to stand out, having exceptional customer service has always proven to be the most effective way to stand out.


However, having exceptional customer service doesn’t require breaking the bank to achieve, it only entails doing some little things that seem not to matter to gain customer loyalty. From my personal experience, you will learn how I transcend from a rookie to a successful real estate agent in a short time, holding on to some principles.


My Humble Beginning

Coming from a family who is Indian Immigrants in the United States, my principal dream, like every child, was to make a living for myself and help my parents live a better life. However, I abandoned my early life ambition of becoming a doctor to follow what I was passionate about – Real Estate.

Like the saying, the way to the top is from the bottom. So I started as a sales agent, a somewhat uncomfortable decision to take but very necessary. I needed the experience, and I got it. In six years, a moved from being a residential real estate agent to an actual commercial agent who has closed some international deals.


Little things that I didn’t neglect

At first, money was my motivation, but I soon realized that there’s more to life and business. My job as a sales agent was to make sales. In closing my first sales, I learned that prioritizing customer’s needs was more important than making sales. Abiding by this principle and the ones that I will be sharing below has helped me to climb through the rank in the real estate industry in a short time.


  • Put in the fuel:

Passion to work is not a subject of debate in standing out. Putting in a great deal of energy into your services is a wise thing to do. I did this holistically. I realized that customers are very observant. The more reliable a client understands, the more such a client will want to remain with you now and in the future, and possibly recommend you to others. I have many customers who have retained me as their designated client. This secret does apply to all sectors.


  • Be transparent, no matter how difficult it may seem:

Never get a customer stranded is my daily mantra. I do this by giving clients an accurate analysis of their needs. Most times, I realized that customers appreciate people who are real, reliable, and transparent. There’s nothing as important than seeing customers give an excellent remark for a job well done. Customers who detect deception in your dealings with them will get turned off from you now and in the future.


  • Be right on time:

There’s no exceptional customer service if you do not meet customers’ expectations as stipulated. Offering your products or services on time is a virtue that creates customer loyalty for your brand. Back in those days, as a sales agent, I realized that many agents bite more than they can chew, which often backfires because they can’t keep up with the workload. When you make your customers satisfied, you’ll stand out automatically.

There are no short-cuts to success. If you want to stand out at anything, whether it’s sales or other business, you must be willing to put in the work.

Hard work helped “The Legacy Group” – a real estate brokerage firm I co-founded to closed sales worth more than $35 million in the first half of 2019. We never thought of achieving this goal in such a short time, but I believe the hunger for high-quality customer service in the real estate industry we set for our agents has helped us achieve this feat.

If you make use of these principles, I am confident that you and your brand will stand out.



Immy tariq is a serial entreprenuer that has been quoted by forbes, bloomberg, usa today, London stock exchange and yahoo finance as a top entreprenuer

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