The internet has transformed the nature of business. The internet is mediating business everywhere. Today, it is impossible to have a successful business without being successful on the internet. The internet has given us new business types, from social media platforms to ecommerce businesses such as Amazon, Spotify, and Uber. With competitors a click away, a business’ success is driven by its ability to get as high up search engine results as possible. Here’s what you need to know to scale your Enterprise SEO.
What is an SEO?
SEO refers to search engine optimization. It is used to improve the quality and amount of traffic that a website or web page receives from search engines. SEO tries to increase the amount of unpaid traffic, or what is known as natural or organic results, as opposed to direct or paid traffic. You want people, the kinds of people who would want your products, to visit your website or web page, after a search, whether it’s an image, video, academic, news, or some other search.
SEO succeeds by optimizing the design website so that it is easier for a search engine, particularly Google, to navigate through your website. Google crawls through websites in very specific ways. It looks for specific keywords, a structure that helps it understand what is in the website and the nature of the content, all in order to determine if your website or web page will be beneficial for users. The more helpful, the higher your ranking on the search engine results page (SERP). That’s the basic function of SEO: to make your website or web page as helpful as possible to users, starting off with a search engine.
Get Enterprise-Wide Buy-In
The first thing with all enterprise-wide actions is to get enterprise-wide buy-in. You have to get your company to understand the importance of SEO, so that the investment required to ensure SEO is done right, is provided.
Collaborate with Teams
Different departments will have different needs and demands. According to Search Engine Watch, in order to ensure that buy-in remains, you need to maintain a high level of collaboration between all the key departments and people within your organization. Start at the level of the project, where you have a clear workflow and defined roles, to start developing an SEO approach.
Your team also needs to be given the right resources in order for you to succeed. It is crucial to work with a local SEO company to help you understand what you need to change and where your current SEO practices are lacking.
Audit Your Current SEO Practices
Finally, you need to audit your SEO practices, especially the following:
- Your current website traffic and the pattern, whether rising or falling
- Your current ranking on SERPs and the accuracy of information displayed there
- Technical data from the root domain as well as robots.txt
- The appearance of your website, especially how it looks on a mobile phone. You want your website to be as user friendly as possible.
- Always use the top backlinks possible, to establish authority. Google is looking for websites and web pages that offer users the most authoritative information, and that includes backlinks. Ahrefs is a good tool to check quality.
- Check how well your social media accounts and hashtags are doing on social media.
When you have done these things, you will be able to find the best ways to scale your enterprise-SEO.