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How to Set Up A Book Sales Funnel in 5 Easy Steps for Authors

There are authors out there who have great books, but they’re not selling as many copies as they should be. It’s because authors don’t know how to set up book sales funnels. A book sales funnel is a series of automated systems that help authors sell more copies of their books by making it easy for them to connect with readers and generate leads. Here are five steps authors can take to create an effective book sales funnel:

Step 1

Create Your Book Sales Funnel Website for Authors

Authors should create their book sales funnel website. The website is essential because it’s where authors will get the most traffic to sell more books. Authors can choose from an array of affordable starter sites that are easy to set up but offer fully customizable features authors need to launch successful book campaigns.

Authors who want to sell more books should create their book sales funnel website. Authors can start by choosing a platform for their book deposit. This is where authors will send the first link of their automated system so that it could begin selling copies of authors’ books on Amazon, Barnes & Noble, iBooks, and other online retail stores worldwide.

Step 2

Set Up an Email List to Generate Leads

Authors should set up an email list to generate leads. This is the first phase authors will use in their book sales funnel campaign because it’s a powerful way for authors to connect with readers who are interested in their books and want more information about them before purchasing a copy of authors’ books.

Step 3

Implement a Lead Magnet to Generate More Leads

Third, authors need to implement a lead magnet where they can offer free digital content such as eBooks or whitepapers so that they could grow their subscriber base faster than ever. The goal here is not necessarily making money but rather gaining permission from subscribers so that it could be converted into buyers later on when authors release new books through automated book sales funnels.

Step 4

Target the Right Audience with Facebook Ads

Authors should target the right audience with Facebook ads. It’s important authors select a specific interest group that they think would really enjoy what authors have to offer by creating an effective book sales funnel and lead magnet system in their website. Authors can do this by creating a Facebook ad that would display authors’ book covers with short descriptions and link to authors’ websites.

Step 5

Thank you Page

Finally, the last step authors need to do is create their thank you page. There are a few things that need to be done here like authors should thank subscribers for signing up, introduce authors’ books or provide information about authors’ next books. This is the last step authors need to take in order to create an effective book sales funnel campaign that would help authors sell more copies of their books without much effort.

That’s it! If you follow these 5 steps for authors to create an effective book sales funnel, you can sell more books in no time.



In order to setup a book sales funnel, authors should follow those steps above. These will allow your potential readers to feel safe and secure while making purchases from you as an author.

If you need help with funnels for authors, look no further because Pro Speaker Funnels is here to help you. Learn more our services today!


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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