We live in a competitive world and it’s not easy to stand out from the crowd. Personal branding is important aspects when you’re trying to make yourself known, but how can you do that? Personal branding strategies are one way of making your brand more unique and memorable than the competition. In this blog post, we will explore 5 personal branding tips that small business owners can use to help them stand out from the rest of their competitors.
1. Target your Market
Personal branding should extend to your market as well. Decide who it is you want to target and focus on them in all of your online marketing efforts. This means deciding where they hang out, what kind of content interests them the most, and how best we can reach that audience with our personal brand messaging. This also allows you to create a more customized message and ensures that your brand is being represented in the best possible light. You can’t target everyone, so decide who you want to work with and focus on them.
2. Have Excellent Customer Care
Personal branding is not just about you and your brand. It’s also about the customers who we serve. Make sure that you are providing excellent customer care with all of your online interactions, this will help to show off how awesome you product or service is in comparison to the competition.
Personalized messaging does a lot for small businesses when it comes to standing out from the crowd and attracting new clients at an impressive rate. A happy customer is a customer that will continue coming back and will tell to his friends. In digital marketing, word of mouth is the best kind of advertisement. Build trust with your customers and they will be more likely to share their positive experiences on social media platforms which can help you stand out from the crowd.
3. Working Out Your Writing Skills
Above all else, make sure that you are writing excellent content. Personal branding is not just about sharing your message; it is also about creating compelling and interesting content for your readers to enjoy. Make sure that the quality of your work speaks volumes when compared with other small businesses in your industry and this will help you stand out from the crowd with ease. You can’t expect to attract new audience if you’re not even writing well. Personal branding is all about creating the best experience possible for your readers which means keeping them interested with great content.
4. Talk it up at Speaking Engagements
Personal branding strategies should not only include the online world. Personal branding is about making yourself known and one of the best ways to do this is by speaking at events and other gatherings that you feel your target audience would be excited about attending. This can help get more people talking about you, which will in turn increase your brand’s visibility. Public speaking is an excellent way to stand out from the crowd with ease.
5. Participate in Twitter Chats
Personal branding is about building relationships. Branding should include social media and this means participating in Twitter chats to connect with other small business owners in your space. By networking on Twitter you can learn a lot, build important connections that might lead to partnerships, and increase brand awareness by answering questions from current fans/customers which will help get more people talking about what it is you do.
By following these 5 tips on how best to use personal branding strategies for small businesses owners will be able to see their business grow exponentially in no time at all. Ensuring all of these personal branding strategies can be difficult at times, but we believe it is well worth it if we want to find creative ways to differentiate ourselves from our competitors. With a little bit of hard work and dedication, getting ahead in an increasingly competitive world doesn’t have to feel like such a challenge anymore.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.