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How to Stand Out from The Herd Heading Into 2021

In today’s world, competition is fierce. Whether it’s a new job you’re hoping to land, or wanting your business to reach the top of the totem pole, it’s vital to stand out from the crowd. In such competitive environments, however, this can be quite hard to do. How can you be sure to attract the attention of every single stakeholder? With competition between individuals and businesses being increasingly cutthroat, it’s certainly becoming incredibly difficult to come up with innovative ways to stand out. Here we take a look at Broden Johnson’s top 3 tactics used to make Yakk Digital stand out from the herd of other digital marketing companies out there.

 From Personal Calling to Mission Statement

Your business is the perfect medium through which you can deliver more of what you truly believe in and love to do. If you really want your brand to make an impact, however, it’s vitally important for you to connect yourself with the brand. Ask yourself what your beliefs are, what your purpose is, and how does your business portray these values? Work on tying your core values into your brand’s mission. “Once you manage to find a connection between yourself, as well as your brand’s mission, you will be able to build a foundation to work off that’s stronger than ever,” says Broden.

Connect with Your Target Audience

Majority of the time, people react and make decisions based solely upon their emotions. The only way you will be able to build an emotional connection with your audience, is to depict your personal ties to them. Dive deep into who your ideal audience is. What are their pain points? How can you help them? What are their desires? What does a typical day look like for them? Exploring everything about them is the only way you will be able to identify and build an emotional connection with your audience. “This will allow you to create a brand that’s based on helping them solve their problems,” says Broden, “once you do that, you’ll simply knock it out of the park.”

Your Unique Positioning Should Be Based on What Your Audience Is Looking for and Your Own Personal Strengths

“Be the best, and provide your audience with the best. That’s the mantra right there,” says Broden. People are not interested in helping grow your business – they are only interested in themselves and finding a solution to their own problems. What does your audience care about the most while they are buying a product or service online? What exactly are they looking for whilst searching for the best product or service to buy that suits their needs? How does this play to your personal strengths? What personal weaknesses will keep you from meeting your potential customer’s needs? Learn more about this and enhance your product or service to meet it. Make it one of your business’ specialties. Think about your other personal strengths, and use them to make sure your brand’s unique positioning revolves around those.

 In today’s world, standing out from the herd has turned out to be more difficult, yet more important than ever. The great thing is that there is no secret answer as to how to do so. Through looking at the tactics used by Yakk Digital to stand out from the herd, it all comes down to two things – know yourself and know your audience.  Taking the time to really explore these two concepts will ensure you play to your strengths, and guarantees your business will do the same. It’s only by putting your best foot forward, that you can ever hope to come out on top.

If you want to learn more about Broden and his work, check out his Instagram or visit his website here.

Lewis Schenk is an Australia based Entrepreneur, Writer & PR Consultant. His work has been recognized by Buzzfeed, International Business Times and Thrive Global. Lewis is passionate about sharing empowering stories from people around the world, particularly those in entrepreneurship & business. He has been privileged to work with over 250 business owners and entrepreneurs in 2020 alone, helping them grow their brand and online presence.

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