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How To Successfully Kickstart Your Product

You have the perfect idea and know exactly what you desire to achieve. You find yourself getting more excited at the potential results and just want to see your completed project come to fruition. However, it can be quite difficult to raise the money needed to help lift your idea off the ground. This leaves you questioning how to get started with product development, which is why we have gathered four of the best ways to help fund your product development.


Crowdfunding Power

Crowdfunding is when you take your idea to a group of investors who would be interested in seeing it produced and invest in the overall idea. Crowdfunding will be used by entrepreneurs and charities, in addition to other larger businesses.

Indiegogo and Kickstarter are some of the more common forms of kickstart companies that will use a pre-sale strategy as opposed to investing in the company. This would be the more preferable means to beginning as opposed to losing equity in your company.

There are a number of other organizations available to choose from. If you decide upon crowdfunding, you will want to take advantage of our blog post on how you can get the most success crowdfunding on social media.


The Parental Bank

It is always possible to reach out to family and friends to help financially if you have a potentially good idea. They will not have to fund the entire project, but even a small amount can help get your project off the ground and running.


Finding An Investor

You can find investors in the form of influencers and leader within that specific industry that you are interested in launching a product. Perhaps you have seen or heard of Dragon’s Den? You might want to watch a few episodes of this show to get a better idea to learn how to pitch your product. You may also consider venture capital funding. Investors are going to offer you money to help get the product off the ground, however, they are going to ask for a certain share of the brand or company. You will want to look out for the particular reputation of the investor, how much they want to be involved, as well as the split in equity.



If you fully believe that your product is going to succeed, you may wish to take out a startup loan. Remember though, this will need to be paid back with interest, so you will need to have the money eventually, otherwise it could become a difficult situation.


Jewel is a London based Digital Entrepreneur. CEO & Founder of TopMediaMoguls.com Jewel is also Columnist at Entrepreneur.com, Huff post

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