How To Use Podcasts Into Your Digital Marketing Plan – 6 Tips

As we enter 2023, it is safe to accept that podcasts are the new cool. More and more brands are beginning to realize that a concept initially started with a mere individual purpose, and individual existence is now ballooning up to become one of the most effective modern-day advertising methods.

Moreover, to help these podcasts get their well-deserved support from their relevant audience, many Patreon alternatives have emerged to show that podcasting has a bright future.

Tips for Podcasters to Incorporate Podcasts Into Your Content Strategy

With the increasing number of podcasts and Patreon alternatives across the digital world, it is safe to say that the digital world is ready to accept podcasting as a valid marketing platform. Moreover, these Patreon-like sites, specially built for podcasters, show that podcasting has a profound and exciting future.

Let’s discuss how digital marketers can utilize podcasts for their content strategies.

1. Introduce the Podcasts on Your Website and Social Media

Let’s be clear: every brand today has a website and presence on mainstream social media platforms, right? That’s because modern-day brands know how to communicate with their audience and how to always keep themselves in the spotlight.

This approach allows modern brands to stay ahead of their competitors with a relatively lousy digital marketing strategy.

Thankfully, with your efficient digital marketing strategy, you can easily leverage your fan base by channeling them to your podcast. This will help you increase your sales and the popularity of your brand and podcast show.

Putting your podcast show on your homepage is the easiest way to get people to listen to it from your website. That you can do after finding a sweet spot that will be visible to most website visitors.

For promotion on social media channels, you can use different areas, such as your cover image or pinned posts, to directly promote your podcasts. This has been one of digital marketing experts’ most effective tips for podcasters.

2. Showcase Your Podcasts as a Form of Branded Content

Traditional advertising has always had the more straightforward goal of convincing customers to purchase a product, right? However, modern-day customers expect a little more effort from their favorite brands.

As emotions are taking over the marketing and advertising industry, customers today require their brands to cater to their emotional needs. Luckily, podcasts can perfectly work as a form of branded content for today’s brands.

You can develop a deeper relationship with your customers by introducing podcasts into your digital marketing strategy. This is done by addressing your brand’s core values and linking them with the customers’ interests.

Moreover, this will establish a unique trust between the customers and the brand. It will work as a way for the brand to build a long-term audience.

3. Pen Down Your Podcast Episodes into Blog Posts

The video form of content generates more interaction than textual content. But that doesn’t completely rule out the importance of text-based content.

While some of your audience that is fond of video-form content is busy consuming your podcast content, you can cater to the needs of the other portion of the audience that is more into reading stuff. To satisfy them, you can break down most of your podcasts (if not all) into blog posts that will interest your reading audience.

Moreover, if they like what they read, they will transition from just readers to podcast viewers. This will cement your brand’s importance in their minds, transforming you into a first-choice option.

4. Utilize Email Marketing for Your Podcast’s Promotion

A strong email marketing game is mandatory for every business in 2023 for survival. We certainly hope you have one too. Considering you are covered on that front, your podcast promotion agenda got a lot of help. Since podcasting is a tough job without your audience’s support, leveraging your email marketing setup will make this easier.

Here’s a list of things you can do with your email audience:

• Let them know about your next podcast episodes,
• To increase viewership, distribute gifts and offer random giveaways to a limited number of visitors (at random).
• Incorporate the mention of your podcasts into everything from welcome emails to newsletters to ensure you don’t miss any customers.
• Provide podcasting tips as a bonus to your audience to incite their interest in podcasting.

5. Podcasting Tips to Delve Into the World of Paid Advertising and Retargeting

Irrespective of the platform or type of service, paid advertising has always had a reputation for being super helpful. Paid advertising aims to receive focused attention and relevant traffic for your brand. Fortunately, this works great if you wish to promote your podcast too.

Thanks to today’s data-driven world, you can now access more information than five years ago. You can utilize this information by only contacting your relevant customers and filtering out people who do not wish to listen to your niche.

With the highly efficient Google Ads or Facebook Ads portal, you can easily filter out your audience based on their interests and what niches they wish to listen to. 

So, keep promoting your podcast show so that it appears on their list of favorite shows. This will increase your chance of getting them on your podcast. Apart from gaining a loyal listener base, you’ll be able to attract more people with similar interests. 

Recently, this has been one of the best tips for podcasters to generate long-term and highly-converting audiences.

Conclusion

Podcasts are undoubtedly an underrated media platform that allows brands to have a voice, showcase their values, and communicate with their audience(s) in a more personal tone. Podcasting allows brands to cater to the often unaddressed issues of their customers that otherwise go unnoticed. This gives customers confidence that they made the right choice when they bought that brand.

As a result, they choose to interact with the brands by increasing the brand’s sales and supporting the podcasts on their Patreon account. Recently, many Patreon alternatives have also emerged that are helping new and inspiring brands get their audience’s support.