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How to write a PR for your brand new eCommerce store

Just listed your dream eCommerce store online? You must be waiting eagerly to be swept off by the massive wave of orders! Well, it’s not that easy. In fact, it can be quite hard to pull in customers if you are not using the right marketing techniques. Setting up an eCommerce store can be quite hard and full of complex legal as well as other procedures. Amidst all this, most people forget all about marketing the store on various online as well as offline platforms. This is where a PR comes in like a knight in shining armor! A professionally written PR can help your store get all the attention it needs from the target audience!

Key points to consider 

Don’t know how to write a PR that will meet the industry standards? It’s not that hard. Just keep these crucial points in your mind before you start writing it all down,

  • The key information you want to convey
  • The target audience of your brand
  • What will keep the readers hooked to your content
  • The time and date when you want to publish the PR

Make it newsworthy 

Any PR expert will make sure that the press release that you are planning on publishing is newsworthy. But how to create a newsworthy PR without the assistance of an expert? Here are the few occasions that can be categorized as newsworthy when published in a PR,

  • The launching event of your E-commerce site
  • Your eCommerce store, launching brand new products
  • Informing people about the contests/competitions held by your eCommerce store
  • Promotional items and free samples offered by your store
  • Seasonal and holiday sales
  • Promotional offers like free shipping or free installation
  • Any charity work, event sponsorship, fundraiser, or CSR activities of your eCommerce brand
  • Inspiring customer success stories

Each one of these events can be the perfect tool to make the presence of your brand felt online among your target audience. All you have to do is pen down a gripping yet interesting PR that successfully conveys all the relevant information to the readers and you will definitely get the desired results. In case you are wondering how to do all of that, then don’t worry. Here’s a quick look at the few ways in which you can write a brilliant PR for your eCommerce store.

  • Heading

The very first thing in any press release is the heading. It is the first element that will make people take notice of the event and create a curiosity in their mind regarding the event/news. This is why always make sure that the heading is interesting enough to make people want to know more about your PR. But only keeping it interesting isn’t enough, the heading must also give a hint to the reader regarding the news that you are about to announce through the PR. This will help readers to connect to the rest of the PR which plays a huge role in the conversion of a reader to a loyal customer.

  • Sub-heading

Now comes the subheading! While a heading is the one that captures the attention of the readers, the sub-heading is what draws them in. This is mostly a one-liner that includes catchy phrases and gives readers an idea of the brand and its products/services.

  • The opening of the PR

Just like the heading, the opening para is the most crucial aspect of the PR body. If you can’t keep the readers hooked throughout the first paragraph then you are bound to miss out on the leads. While the subheading gives people an insight into your eCommerce store, the first part of the PR will give them a much more detailed idea about it. So, it must be strong, positive, and highly informative regarding your store as well as the news that you wish to convey to your readers through the PR.

  • The middle part

The middle part is meant to back up the facts of the opening para with the help of statistics, data, as well as testimonials. If you want to have a better and more long-lasting effect on the readers, then you can also include some case studies in the middle part. All this data will incite confidence in the reader regarding your goods & services and make them believe in your brand. So, no matter what news you plan on publishing in the PR, the middle part will do a great job in building up the faith of the reader in your brand.

  • The final words

The ending must always have an impressive conclusion that sums up everything that has been said throughout the PR. But only summing it up won’t do the trick. You need to give an effective call to action which includes the details of all the platforms where more similar content will be available along with your products & services.

  • Now the boilerplate!

Wondering what a boilerplate is? Well, it’s nothing but a briefing about the company. For the best results, it is always advised to add the contact details too along with the notes which include both the date and the company logo.  

If you can keep the above aspects in mind while drafting a PR for your eCommerce store, then you can be assured that it will definitely help you to reach out to the right people at the right time. But sometimes it can be tough to take care of all these technicalities along with other managerial responsibilities. In such a situation you can always put your faith in the professionals who offer expert PR writing services. With their brilliant writing techniques and vast industry experience, they will make sure that the PR reaches your target audience right on time!

Lewis Schenk is an Australia-based Entrepreneur, Writer & PR Consultant. His work has been seen in Entrepreneur Magazine, International Business Times, Addicted2Success & The Good Men Project. Lewis is passionate about sharing empowering stories from people around the world, particularly those in entrepreneurship & business. He has been privileged to work with over 600 businesses and entrepreneurs, helping them amplify their message and build their brand & online presence.

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