Tony Marcus Fountain is the founder of Now Entertainment Magazine. He also assists creators and businesses in production, distribution, branding, press, growth campaigns and overall online presence.
In the early stages, Tony learned and completed most of the work by himself, and this proved to be very time consuming. It was difficult to keep up with the workload and make sure all the clients were kept within the loop. It also began to affect his personal life; he knew he had to work on time management.
Tony now understands the importance of outsourcing tasks to the right people. Over the past few years, he has worked tirelessly at building his team of in house and freelance contractors. He has helped college students earn credits by offering internships and says he enjoys it because it’s exciting to see the light bulbs go off in their head when he teaches them something new. He says it’s cool to watch them tweak the steps to their own uniqueness and apply it into growing their own careers. At the same time, it’s a tactic he employs to cut corners and save on costs so it’s double the reward.
Tony knows it’s time to look for a new talent by their mindset. Tony explains, “When they start believing that they are doing me and the company a favor, especially when they are only taking away and not really bringing anything to the table like it’s a Wendy’s drive through, that’s when they got to go! Peace, take care!” There’s too many moving parts within a business for there to be anything less than greatness expected of everyone involved. He likes working with teammates that motivate each other to improve their skill sets, and those that are in a constant state of seeking growth and development.
He spent the last decade honing his skills with the main focus on helping artists to succeed, and growing brands. After unsuccessful campaigns with local agencies he came to the realization that he had to either master the skills himself or he would burn through every dollar he had fast. Fortunately with the public relations and marketing skills he’s learned he not only saved time and money in the long run but he’s even been able to help other marketers and PR agents with their clients.
Tony says, “Working for myself is one of the toughest but most rewarding jobs I have ever taken. It’s exhausting, it drains your energy, this industry is full of scammers and ego driven individuals all trying to feed the beast. Eventually you find kindred spirits, create mutually beneficial partnerships, develop time management skills, and turn those L’s into a win.”
Making A Difference
All endeavors come with their own list of problems that you have to solve and learn quickly how to navigate through, under, and around. In the entertainment industry that can be especially true. Unlike with other startups, most of the information is glazed over by social media influencers sharing partial game. Using it as a marketing technique to get customers to buy their service or sign a contract so that they can take more than half their earnings.
Tony says his aim is to educate artists and entrepreneurs in the hopes that it helps them avoid making some of the same mistakes he’s unfortunately had to make. With the end goal being that they, not only grow faster than with other media agencies, but they also walk away with a clear understanding and more than lint in their pockets.
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