We all know it is not easy to make a name for yourself in the music industry, and while today’s world carries with it a lot more possibilities, it also has a lot more perils. It is no secret that in the modern world, an artist is offered many more opportunities than they would have had, say, on the same scene 20 years ago. But in this ocean of information and new voices clamoring to be heard, it is increasingly hard to get your own music noticed.
Which is why a good artist needs to develop a set of other skills in order to survive as a musician, and chief among those is a keen sense of entrepreneurship. And this is exactly the sense that has helped recording artist Jerome Melo not only survive but actually thrive on today’s music scene.
Originally hailing from Nuremberg, Germany, this refreshing young artist saw a prospect for improvement and early on in his life, decided that music was what he wanted to do with his time. But unlike many just starting out, he understood that he would need to organize himself carefully in order to succeed.
A good entrepreneur has a keen sense of ambition and vision for the future, and Jerome Melo is no different. In a recent interview, we asked what he felt his biggest accomplishments in the business were, and Melo was quick to point to his team of like-minded individuals, who were willing to pursue that unique vision and make his music truly shine.
“The biggest accomplishments have come from stages that weren’t supposed to happen this early in my career. For instance, all of my work is done in house by likeminded individuals that believe in my vision and who all ultimately want to create something bigger than ourselves. I have been blessed enough to be on one of biggest local radio stations here in Miami as well for almost a year now without any financial backing or labels involved. Forever grateful for everything and my support system,” he says.
Obviously, this did not come about randomly. Melo did not become one of the trending names on the local music scene by some accident, and he was not just lucky to meet fellows with a similar mindset. This is where entrepreneurship steps in, because in order to find these like-minded people who will help you in your journey, you need to be sociable. And you need to network.
What is more, you must surround yourself with people who have got similar goals and are driven enough to pursue them, because they inspire you to do the same. That is also entrepreneurship, and another key aspect of making it in the music world.
“Most people don’t know that all my friends in my circle are all entrepreneurs with big plans for the community,” Jerome Melo tells us, confirming this notion.
And we’ve little doubt it works. Melo’s latest musical release “Rome” has been holding one of the top spots on the local radio, and he’s just launched his brand new business, entitled simply “The Cool Era”, in order to help both himself and other musicians grow.