Liz Kennedy’s long and successful career comes from her expertise in beauty and makeup. From her makeover segment on The Steve Harvey Show and beauty advice on New York Live, to her experience with big brands like L’Oreal, one can say that Kennedy fully knows the beauty industry. Thus, her experience is leading to a new chapter in her life, taking her expertise from the television to social media platforms as she is adapting to the changing times.
Kennedy is now involved with two of her own digital series, Inner/Outer Beauty on YouTube and Glow Up or Blow Up on Instagram’s IGTV.
Reinforcing Inner through Outer Beauty
Inner/Outer Beauty, which premiered in April 2019, features various guests who seek the advice of Kennedy in order to amp up their beauty through makeup and fashion. The show invites viewers to take a look at the lives of those who request Kennedy’s help, while learning useful tips for makeup, fashion, hair, and promoting self-love. For the moment, the production on the show is paused because of Covid-19.
Glow Up or Blow Up: Disrupting The Beauty Industry with Fan Engagement
‘Blow Up or Glow Up’ is the popular new IGTV show hosted by Liz where women receive a quick, but substantial makeover including but not limited to hair, clothing, makeup, and non-invasive procedures. The genius behind the show is that it incorporates her followers, and the followers of her expert team, as a fundamental part of each episode. This allows her to continue production during covid-19 as well as drive engagement to all of her content on Instagram as well other platforms like Tik-Tok. Kennedy recently posted an episode that gives a makeover to a mother of three. The makeover included celebrity hair and makeup artists as Kennedy gives them a platform to show their talent.
Wholesome Content for Fan Retention
Her other posts include small snippets of what she does to take care of herself, including a step-by-step process and featuring the items she uses to guarantee beauty for everything. They’re usually cheap too! Most importantly, both shows include the main message of self-awareness, self-love and the importance of mental health. She engages with her followers and incorporates her expert team in each episode, which is a motivating drive when it comes to her content.
Kennedy has recently closed her seed round of funding ($500,000) led by celebrity dermatologist Dr. Jason Emer and Lisa Schimnowsky, CEO of the CBD beverage brand G & Juice.
Her existing audience, experience, and her understanding of the market, along with the fact that the beauty product market is actually booming despite the COVID-19 pandemic, will undoubtedly grant success to Kennedy and her team.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Entrepreneurship3 days ago
How One 16-Year-Old in India Has Made Over $1,500 on Fiverr in 3-Months Selling Automation Solutions
Executive Voice2 weeks ago
This Ottawa VP’s Passionate Approach to Real Mortgage Solutions
Executive Voice1 week ago
How Feminine Leadership Mentor Gordana Jakopcevic Leans Into Her Sexuality
Executive Voice2 weeks ago
PHOENIX MELVILLE – DOCUMENTARY DEMOCRACY
Entertainment2 weeks ago
Why Earl Chang, AKA Change, Believes That It’s Important To Grow As An Artist
Cryptocurrency2 days ago
Making Money in the DeFi Niche: A Review of Wolfystreetbets
Entrepreneurship2 weeks ago
How the MiraQle Mission is Changing the Music Industry
Women Who Disrupt2 weeks ago
Where Nadia Musharbash Got Her Passion For Real Estate And Investing