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How twigBIG is Revolutionizing the Online Shopping Experience for Beauty and Fashion



Oubai Al Hendi founded twigBIG to make online shopping reliable and seamless for consumers — while at the same time helping people save on purchases and make a name for themselves in the beauty and fashion industries. TwigBIG is a premier online marketplace shopping platform that gained more than 80,000 products from top brands globally, hundreds of thousands of users across all channels, and thousands of creators/personal shoppers/resellers in a year. In addition, the platform is packed with many great features for users of all types. 

About the twigBIG Platform

The twigBIG platform delivers a simulation of real-life shopping experience, and it serves three main ideas: first, to make online shopping more reliable, easier, and more fun; second, to help shoppers save on future purchases; and third, to help people make money by sharing how they use the products purchased through twigBIG because people love to shop from people and real stories. 

The consumer shopping platform on twigBIG was designed to provide an “Amazon with TikTok” experience, personalized by AI and enhanced by beauty and fashion expert personal shoppers who can assist the customers in understanding and selecting their products. Customers can speak to them or watch their shoppable videos or streams, or read shoppable articles to make informed decisions before buying the products or booking the service, and the customer can try on the product in AR to trust it further. 

Unlike Amazon, where shoppers can only read customers’ reviews, twigBIG shows product video reviews from real customers and expert personal shoppers, delivering a more trustworthy and reliable review system. This also increases shopping convenience – customers do not need to leave the site and spend hours checking Instagram or TikTok to see what people are saying about their favorite brands. Instead,  searchable and shoppable uploaded videos of the products are already included on the product page. Consumers can easily find the products in one click with reliable videos and live streams from real people or experts, speak to them, and make secure purchases.

To make the shopping experience even simpler, twigBIG provides consumers with an augmented reality (AR) portal to try on products from various brands. So, for example, if you see a lipstick you might like, you can visit the product page and learn about it by watching videos covering how people like and use the product. Then you can use the AR portal to try the color on yourself, making sure it’s a good fit.

What’s exciting is that once you have purchased a product, you can upload a video of yourself using the product to receive a discount on your next purchase — allowing you to save money on the products you already buy! Many twigBIG shoppers sign up as creators and receive more benefits. Some of them also become a personal shopper.

TwigBIG helps anyone to start their online selling business with zero investment by allowing them to create their shop where they sell brands and retailer products as well as their own unbranded products. Resellers can act as personal shoppers, advising users in their network on the best products to buy and then closing the order. In doing so, they receive 5-10% of the purchase price, while customers receive discounts. An additional unique feature is that customers can also tip sellers. 

Sellers can also earn commissions passively on each sale brought to the site through one of their social media accounts and on the likes of their videos in the app. Rewards will also be given in an NFT format in the future, and NFTs can be freely traded to make additional income. Creators receive free samples of beauty and fashion products from top brands, participate in paid campaigns, and are given access to international and local brands. Apply here, if interested to join twigBIG partners program.

Building a twigBIG e-shop is free for brands and retailers by simply submitting a form, and twigBIG takes care of the heavy lifting when it comes to marketing. The international platform gives brands great visibility, the opportunity to use AR features, instant access to a multinational pool of creators and lucrative opportunities to scale to other regions where it operates. Apply here if interested to sell on twigBIG.

Overall, buying and selling fashion and beauty products through twigBIG is a no-brainer — it’s a win-win-win for everyone.

The twigBIG Model

TwigBIG attracts consumers by offering an “Amazon meets social media meets AR” shopping experience. The platform combines the most loved eCommerce shopping features to allow the online shopping experience to occur in one place. On top of that, twigBIG encourages users to spread the word and share their experiences with others, enticing more customers and creators to the site. twigBIG wants nothing more than to see everyone thrive, from the basic shopper to the biggest brands, and that is how the platform has been designed.

So if you are a seller, creator, or simply curious, visit twigBIG or download the app to experience its revolutionary shopping adventure today! You can also find twigBIG on Instagram.


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