Connect with us

Real Estate Disruptors

How We Sold Over 250 Turnkey Rental Properties Through Instagram

person holding black samsung android smartphone

Social media has drastically changed how we communicate, do business, network, and so much more. It’s made a large world seem a whole lot smaller thanks to the ability we now have to connect with whoever we want, whenever we want. And, when you’re a business owner, connecting with as many people as possible is essential. According to Blue Fountain Media, about 90% of marketers claimed that social media generated immense exposure for their company, which is why it’s incredibly important to add social media to your marketing strategy if you haven’t done so already. While there are tons of social media platforms out there that are beneficial for connecting to potential clients and customers, no matter which social media platform(s) you choose as part of your marketing strategy, if you are consistent with it, you’re guaranteed to boost your contacts and more importantly, your sales. 

MartelTurnkey, one of the most sought after turnkey rental companies in the US, insists that its consistent use of Instagram in order to promote their business has led to a large portion of their success. Antoine Martel, one of the owners of MartelTurnkey, has sold over a whopping 250 rental properties through Instagram. Understandably so, he’s a huge proponent of using social media to increase his sales and grow his business network. He explains that by treating posting on social media as an integral part of MartelTurnkey’s marketing strategy, he’s grown the company tenfold. “In the past I’d have to drive to meetings or networking events which could take me an hour or more just to get there, not to mention the travel time back. Social media has saved me an enormous amount of time, so I’m able to maximize the amount of people I interact with,” says Martel. MartelTurnkey is just one of thousands of businesses that is using social media in order to grow their brand and in turn, increase their sales.

Because social media is so important in today’s world, it’s necessary to know how to use it and the best practices to implement when growing your business online. Below are five tactics Antoine used on Instagram in order to sell over 250 turnkey rental properties in a short period of time. It’s important to note that all of these strategies can be applied to almost all other social media platforms in addition to Instagram. 

Post Every. Single. Day.

If anyone understands the importance of staying consistent on social media, it’s Antoine Martel. “I’ve been posting on Instagram every single day for almost two years now and it has definitely changed the way that I do business,” he explains. Thanks to staying consistent for those two years, Antoine has been able to grow a following of over 70,000 people, all of whom are incredibly passionate about real estate. “Without social media, especially Instagram, I would never have been able to have the reach that I have today”. Getting that reach doesn’t happen overnight, however, so it’s important to keep going. This is what will allow you to grow your audience engagement and reach. The more you post, the more traction you’ll have. 

Focus On A Niche 

It’s helpful to think of your social media profile as a part of your brand. Therefore, just how consistency is key when posting, it’s just as important when finding your niche. For example, if you’re a real estate company, make sure you have a theme and you stick to it. If you’re an expert on out of state turnkey rentals then focus on making content about that. “If you’re building your real estate profile, there’s no reason you should throw in posts about a swimming class you take once a week or your favorite sports team,” Martel explains. People want to know what they’re going to get when they go to your profile. Therefore, it’s incredibly important to have your niche established and your target audience set before you dive headfirst into social media. And, once you do have it established, make sure you stay on brand every time you post. If you do this, this is one of the quickest ways you’ll be able to grow your audience. 

Respond to Messages and Your Followers

As tempting as it may be to post something quickly and then put your phone away, it’s important to really engage with your audience. Abandoning your followers, especially when you begin to grow those numbers, will negatively affect your engagement and those followers who are turning to you for advice. Just like you maintain relationships with your business network, it’s important you do the same with your social media network. Therefore, be sure to respond to comments people leave and regularly check your messages. Antoine Martel of MartelTurnkey explains that he’s met people on Instagram message that he never would have met otherwise. “I’ve literally sold houses over direct message on Instagram. I’ve also found houses from wholesalers who have messaged me. You truly never know who you’re going to meet,” he says.

Run Ads 

Practically all of the popular social media platforms have the option for advertising, and when you’re a business owner, this is invaluable. Because Instagram is owned by Facebook, you’ll create a Facebook Business account which you can then link to your Instagram. Doing this will allow you to see your analytics and most importantly, run ads. The best part of running ads is that you can target specific demographics and people who would most likely be interested in your account. Ads allow you to reach more people, set up meetings, build your email list, and so much more. Antoine Martel explains that he loves posting ads on his Instagram story: “I post an ad on my story and have people booking calls with me right away. And those phone calls can be 15 minutes long or 30 minutes long. In the time it took me to meet one person, I can now meet 10, 20, 25 people or more”. 

Create Valuable Content to Educate and Engage Your Audience

When using social media for business, it’s essential to build an audience that’s loyal and engaged. In addition to remaining consistent and establishing a niche, creating high quality, valuable content is another must-do in order to grow your following. If you’re overwhelmed with the idea of taking your own photos or videos, do not fret! There are tons of ready-to-use templates on apps and programs such as Spark Post from Adobe, Canva, and more that allow you to create posts that are on-brand and will stand out. You can also just Google “high-quality stock images” and find some that fit what you’re talking about and craft a caption around it. Just make sure that your pictures are cropped to 1080 x 1080p if they’re for Instagram. If you want to take it up a notch, use your phone to film yourself and then upload it to your Instagram. This is a great way to engage your audience and provide them with advice and/or educate them on something that has to do with your business. The more you’re engaging, the better off your account will do. 

Using social media in order to bolster your business is a must in 2020. Not only is it a great way to network and find potential clients, but it’s also a great way to grow your credibility and brand awareness. As Antoine Martel of MartelTurnkey explains, “Attention is money; get as much of it as you can…and when the power of attention is in your hands, don’t lose it”. And there’s no better way to keep the attention on your business than consistently posting high quality content on social media. 

Eric purchased his first apartment building at just 18 years of age while still at university. After graduation, in his position as an actuary, he was dismayed to see hundreds of company pension plans being rolled over into 401(k)s shifting the retirement risk to employees. This made him reconsider traditional beliefs about retirement saving. It also made him question his role as an actuary so he joined the lucrative technology industry. A few years later he lost a fortune during the Dot com crash of 2001 and he started looking for ways to earn passive income and stop trading time for money. He started various businesses, including a gourmet sauce company, but eventually came back to his first love real estate investing and formed MartelTurnkey with his sons. After just four years of rapid success he was able to retire from his day job. Now he wants to share what he’s learned so you don't make the same mistakes he did.


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency1 month ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.