Social media has drastically changed how we communicate, do business, network, and so much more. It’s made a large world seem a whole lot smaller thanks to the ability we now have to connect with whoever we want, whenever we want. And, when you’re a business owner, connecting with as many people as possible is essential. According to Blue Fountain Media, about 90% of marketers claimed that social media generated immense exposure for their company, which is why it’s incredibly important to add social media to your marketing strategy if you haven’t done so already. While there are tons of social media platforms out there that are beneficial for connecting to potential clients and customers, no matter which social media platform(s) you choose as part of your marketing strategy, if you are consistent with it, you’re guaranteed to boost your contacts and more importantly, your sales.
MartelTurnkey, one of the most sought after turnkey rental companies in the US, insists that its consistent use of Instagram in order to promote their business has led to a large portion of their success. Antoine Martel, one of the owners of MartelTurnkey, has sold over a whopping 250 rental properties through Instagram. Understandably so, he’s a huge proponent of using social media to increase his sales and grow his business network. He explains that by treating posting on social media as an integral part of MartelTurnkey’s marketing strategy, he’s grown the company tenfold. “In the past I’d have to drive to meetings or networking events which could take me an hour or more just to get there, not to mention the travel time back. Social media has saved me an enormous amount of time, so I’m able to maximize the amount of people I interact with,” says Martel. MartelTurnkey is just one of thousands of businesses that is using social media in order to grow their brand and in turn, increase their sales.
Because social media is so important in today’s world, it’s necessary to know how to use it and the best practices to implement when growing your business online. Below are five tactics Antoine used on Instagram in order to sell over 250 turnkey rental properties in a short period of time. It’s important to note that all of these strategies can be applied to almost all other social media platforms in addition to Instagram.
Post Every. Single. Day.
If anyone understands the importance of staying consistent on social media, it’s Antoine Martel. “I’ve been posting on Instagram every single day for almost two years now and it has definitely changed the way that I do business,” he explains. Thanks to staying consistent for those two years, Antoine has been able to grow a following of over 70,000 people, all of whom are incredibly passionate about real estate. “Without social media, especially Instagram, I would never have been able to have the reach that I have today”. Getting that reach doesn’t happen overnight, however, so it’s important to keep going. This is what will allow you to grow your audience engagement and reach. The more you post, the more traction you’ll have.
Focus On A Niche
It’s helpful to think of your social media profile as a part of your brand. Therefore, just how consistency is key when posting, it’s just as important when finding your niche. For example, if you’re a real estate company, make sure you have a theme and you stick to it. If you’re an expert on out of state turnkey rentals then focus on making content about that. “If you’re building your real estate profile, there’s no reason you should throw in posts about a swimming class you take once a week or your favorite sports team,” Martel explains. People want to know what they’re going to get when they go to your profile. Therefore, it’s incredibly important to have your niche established and your target audience set before you dive headfirst into social media. And, once you do have it established, make sure you stay on brand every time you post. If you do this, this is one of the quickest ways you’ll be able to grow your audience.
Respond to Messages and Your Followers
As tempting as it may be to post something quickly and then put your phone away, it’s important to really engage with your audience. Abandoning your followers, especially when you begin to grow those numbers, will negatively affect your engagement and those followers who are turning to you for advice. Just like you maintain relationships with your business network, it’s important you do the same with your social media network. Therefore, be sure to respond to comments people leave and regularly check your messages. Antoine Martel of MartelTurnkey explains that he’s met people on Instagram message that he never would have met otherwise. “I’ve literally sold houses over direct message on Instagram. I’ve also found houses from wholesalers who have messaged me. You truly never know who you’re going to meet,” he says.
Practically all of the popular social media platforms have the option for advertising, and when you’re a business owner, this is invaluable. Because Instagram is owned by Facebook, you’ll create a Facebook Business account which you can then link to your Instagram. Doing this will allow you to see your analytics and most importantly, run ads. The best part of running ads is that you can target specific demographics and people who would most likely be interested in your account. Ads allow you to reach more people, set up meetings, build your email list, and so much more. Antoine Martel explains that he loves posting ads on his Instagram story: “I post an ad on my story and have people booking calls with me right away. And those phone calls can be 15 minutes long or 30 minutes long. In the time it took me to meet one person, I can now meet 10, 20, 25 people or more”.
Create Valuable Content to Educate and Engage Your Audience
When using social media for business, it’s essential to build an audience that’s loyal and engaged. In addition to remaining consistent and establishing a niche, creating high quality, valuable content is another must-do in order to grow your following. If you’re overwhelmed with the idea of taking your own photos or videos, do not fret! There are tons of ready-to-use templates on apps and programs such as Spark Post from Adobe, Canva, and more that allow you to create posts that are on-brand and will stand out. You can also just Google “high-quality stock images” and find some that fit what you’re talking about and craft a caption around it. Just make sure that your pictures are cropped to 1080 x 1080p if they’re for Instagram. If you want to take it up a notch, use your phone to film yourself and then upload it to your Instagram. This is a great way to engage your audience and provide them with advice and/or educate them on something that has to do with your business. The more you’re engaging, the better off your account will do.
Using social media in order to bolster your business is a must in 2020. Not only is it a great way to network and find potential clients, but it’s also a great way to grow your credibility and brand awareness. As Antoine Martel of MartelTurnkey explains, “Attention is money; get as much of it as you can…and when the power of attention is in your hands, don’t lose it”. And there’s no better way to keep the attention on your business than consistently posting high quality content on social media.
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