Connect with us

Executive Voice

OnBuy is a Marketplace that Has Its Sellers’ Best Interests at Heart



As post-COVID consumers, we’re no strangers to online marketplaces. The giants are a dime a dozen, with options ranging from Alibaba to Amazon to Wamart and more. We’ve never had more options when looking for anything from a blender to a stationary bike. We can cross-compare prices, ship times, reviews, and otherwise across multiple sites – or, within marketplaces, across multiple sellers. While these marketplaces have formed the fabric of our e-commerce world, there’s usually one thing missing: salient transparency. In other words, both sellers and buyers seldom see the whole story regarding what happens in the ‘middle.’

The marketplace acts as a middleman, which typically entails collecting fees and pitting sellers against one another in competition. At its worst, this drives up costs to customers, while lowering profits for sellers. Further, this can put the marketplace platform itself in the driver’s seat of what’s really bought and sold, sometimes at an unbelievable scale — and when fees are high and the reasons behind them all too opaque, sellers can find it difficult to turn a profit. What’s more, because most marketplaces are also retailers in their own right, sometimes they recognize the third-party sellers succeeding on their website, identify which products are selling well, then source those goods to sell via their own retail platform, essentially becoming direct competitors of the vendors and sellers they feature.

Naturally, a retailer’s own product listings tend to be promoted far more than those of third-party sellers, and in especially egregious cases, marketplace giants with manufacturing capabilities will recognize a popular type of product and begin to produce and market it themselves. As immense an investment as manufacturing a product to directly compete with a marketplace’s own seller base might seem, the giants of the e-commerce world will invest enormous capital in producing their own competing products to pit against the items listed on their marketplaces that are overwhelmingly popular.

This can even affect manufacturing at large, as suddenly materials suppliers are beset by huge orders for limited resources, that can affect the entire supply chain of a given kind of product — massively disruptive for e-commerce and, at its worst, even bricks-and-mortar retail.

Overall, because marketplaces have access to data on how a product is selling, the market research is done for them — making it easier than ever for them to swoop in and steal a profit opportunity if they see fit, which leads to a monopolization of the marketplace, leaving both buyers and sellers on the outside.

Transparency and Support for Sellers

OnBuy is a marketplace with a new business model, and their promise is transparency. Rather than seeing their vendors as competitors and offering the same products, they offer a different form of competition: competitive fees. In other words, Onbuy sees their real competition as other marketplaces, rather than the vendors that they feature. 

“This creates an environment where sellers can sell through a marketplace that has their best interests at heart,” says Cas Paton, Founder & CEO of OnBuy. Paton is an award-winning entrepreneur who tirelessly champions the need for ‘fair and equal’ marketplaces. 

“We put our money where our mouth is and help promote the sellers, which can help them to grow their businesses,” he explained. Sure, this overlooks the ability to make an extra buck as compared to their “profit-first” competitors, but it’s a more ethical way to connect buyers and sellers. And, this is giving OnBuy an advantage over other marketplaces, because sellers are observing higher sales and better product performance as opposed to the other websites where their products are listed.

Abundant and Affordable Options for Buyers

Marketplaces are a ‘chicken and egg’ scenario – how the sellers are positioned has an undue influence on whether customers flock to the site – or, if they do, whether or not they return. The lower prices in a competition-free environment provides affordability for buyers. Abundance is prevalent, too – because of the incentive for sellers to offer their products on Onbuy, their database now has over 25 million products and counting. This gives buyers options, freedom, and flexibility.

Onbuy is proving how driving down prices and sacrificing profit opportunities on the frontend can lead to more success in the long run – and, they’re just getting started, having closed a Series A funding round and with the intent to continue internationalizing and scaling. As their customer base continues to expand to four million monthly visitors through word of mouth and thousands of glowing reviews, it presents an opportunity to assess what we really want in our marketplaces. If we rely on these online markets to connect us to sellers, shouldn’t we get the original price and the product as it was intended to be sold? And, shouldn’t sellers have complete faith and trust in how their product is being presented to potential buyers?

Perhaps transparency in selling online is the best chance at boosting the ecommerce ecosystem for small businesses. Mediums like OnBuy are leading the way. 

Become A Crypto Expert


Recent Stories


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.