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Executive Voice

Humayun Malik Joiya – The CEO Of HMJ Agro Services


Who is Humayun Malik Joiya?

Humayun Malik Joiya, the CEO of HMJ Agro Services is a young landlord, born and raised in Pakistan. After his graduation in 2018 , instead of choosing an employment based profession , he thought about being self employed. So, he selected a field which would provide him financial stability and strengthen his family business of agriculture. Therefore, he started thinking about using the latest technology for improving conventional agricultural practises. Consequently, he took a few “Agricultural Marketing” e-courses to improve his understanding and research in this field . After a hard work  of 3 consecutive years, he finally started an agricultural marketing agency connecting the traditional farming with technology.


HMJ Agro Services is a Pakistan based agricultural marketing company established by Humayun Malik. The aim of this company is to provide a range of facilities from farms to the consumers . These services include production, assembling, storage and distribution of agricultural products .

Highlights Of Interview 

In a recent interview , Humayun Malik Joiya answered a few questions about his marketing company as follows.

What is the principal theme of HMJ Agro Services?

Well ,the main idea behind this company is to provide a platform linking the producer and consumer of farmed products.
Moreover, I wanted to introduce a platform through which we can improve traditional agricultural practises by applying digital technology. Thus, farmers will learn about the different aspects of agriculture along with utilizing digital technology  . HMJ  mainly deals with the production , processing , storage and distribution of “Crops”.

orange tractor


Why did you opt this field amongst so many other options?

Well , that’s an interesting question. The main reason behind this decision is the fact that I inherited a huge area of fertilized land. Since this land has been farmed by traditional methods of cultivation for centuries. So, I always wanted to revolutionize traditional farming by using technology . Besides that, lack of job opportunities made me think differently . Hence, I created a firm where I found my financial stability along with creating some employment slots which can benefit others as well.

green tractor on brown grass field under blue sky during daytime

How is this marketing company different from other agricultural marketing enterprises?

My company is a multi-sided platform . It is not just a link between producers and consumers, but also a platform for solving the cultivation issues faced by farmers. For example, people linked to our company are guided on how to increase the farming productivity and deal with potential threats to crops. Our services are available 24/7 for any assistance throughout the season.

This was all about the interview with this emerging star who wanted to bring together technology and farming.

You can contact Humayun Malik Joiya on Facebook and Instagram using the links below:




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