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Executive Voice

Meet Edward Cerda, A Social Media Marketer & Musician From The Bay Area

the bay area musician

Tell us about yourself. What’s your background?

My name is Edward Cerda, I’m from the Bay Area born and raised. I’m a social media marketer, investor, and producer. I have been in social media branding for 6 years now. And I’ve been into music since a kid. I produced a track for Soulja Boy, back in the day. “B*thes going ham”, yeah I produced that when I was under the alias “dramatic” back then. I never got credit for it though. But it’s okay.

Let me start by asking you when and why you got into Social Media Influencing?

I got into social media branding in 2016. I got into it originally grabbing a bunch of OG usernames across Xbox at the time. And then moved over to getting rare usernames on Twitter and Instagram. The fact that a unique one word username is pretty dope, the truth is behind it, you can build a great brand or niche. You stand out. And that’s how I started marketing and growing many accounts.

 What is the one habit/thing you cannot live without?

I can’t live without my phone. Or my laptop. I am constantly checking my pages, investments, or crypto news. If you’re a social media wizard, you kind of need to constantly check you’re stuff.

When would you say no to a paid sponsorship?

I don’t usually do paid sponsorships if a account has no potential at the moment or is premature. But there’s definitely a way to help any niche achieve growth. It can take some time and patience. But it’s definitely possible!

How do you keep your social media influencer knowledge base up to date and relevant?

We have a huge network. I’ve grown my own network from 10k, to over 350k. And networking with various connections, the possibilities are endless. You just have to remain consistent and motivated. That is the key to success.

Care to explain scheduling regarding posting or uploading content?

Here’s some free game, posting depends on a few factors. The days and times your followers are most on Instagram scrolling on their feed, and what part of the world your followers are bases out of. You’ll be able to pinpoint the best possible time to schedule your posts to get the best possible engagement. *Wink*

 What are your personal goals as a social media influencer?

I love to help others achieve their goals. It’s not easy understanding Instagram’s algorithm, but that’s why I’m here. I love seeing other people get amazing growth and exposure.

Have you received any social media influencer training?

Nope, I’m self taught. I learn some stuff still to this day, but I really dedicated a lot of years to understand the keys of algorithms.

 Do you recommend certain social media platforms over others? If so, which ones?

I believe Instagram is best for small businesses who wish to reach ultimate exposure. Instagram is used every single day by the millions. 500 million users daily use or view stories. 100% Instagram is highly recommended.

Can you tell me three key steps you would recommend for all clients, and why?

  1. Have a vision 2. Name your vision 3. Build that vision. Believe in your potential and anything is possible. Along with remaining consistent!

What music advice would you give your younger self?

For any musician out there, grind and never give up. I would have never thought my beat would be used by Soulja Boy, but it happened to me. I still produce music, so be sure to check me out on Apple Music! And all other music platforms.

What is one message you would give to your fans?

Dream it then build it. Never give up. You never know what you’re able to achieve without trying it! Anyone can achieve anything if you work hard enough! I promise.

How can people find you and Your Company?

Find me on Instagram @_.80 and feel free to DM for any and all business inquiries, my website is under construction at the moment. But will be up soon!

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