Connect with us


If You Dream of Being on Stage, Use Your Social Media To Do Just That


Social media is your virtual arena, and in it, anything is possible! It is up to you to build the skills and use this powerful tool to fill your arena with people clamoring to get their hands on your product or service. Many entrepreneurs, though, avoid being present on social media. In light of the COVID-19 pandemic, now more than ever, entrepreneurs who didn’t appreciate social media as an important tool have had to rethink its power in the building and boosting their brand. Many successful entrepreneurs avoid social media because they are overwhelmed by the thought. 

Most feel they don’t have the time for it, or that it’s for the younger generation, and they feel shame in not knowing how to use it to serve their businesses. Like most, they are petrified to be judged or concerned about their privacy being violated. This is where Giselle Mascarenhas-Villarreal and Ruben O. Villarreal come in. The personal-branding coach behind the widely successful Bold Institute, Giselle, helps eliminate the fear, overwhelm, and shame that most successful entrepreneurs feel when they begin learning how to use social media as a tool to build influence and Community.

The World Has Changed

The way communication has evolved through the last decade has been unprecedented and with it, the way in which we advertise ourselves. Back in Giselle’s days as a publicist, she had to go through substantial measures to get her clients’ media attention by booking them on shows, radio, and news outlets. Building them a reliable brand was time-consuming, and worst of all, expensive. This kind of branding was just not accessible to everybody. That is until social media happened.

“In my chosen profession, I have always had to ask myself, ‘where is the attention?'” Giselle says. As the world’s attention started to shift online, so did hers. “My passion for making a change in people’s lives got me thinking about reimagining traditional branding in a way that incorporated social media and made it available to the small business person. The most important thing I’ve learned is that you can’t ‘corporate’ your way into people’s hearts,” says Giselle.

Be Authentic 

In the last few years, we’ve seen a massive social media boom, and the way people want to perceive content has changed massively. To highlight yourself in this ever-growing and changing landscape, not only do you have to invest energy into other people, but you must show them who you are. Regardless of what you do, people will gain value from your rawness and vulnerability if your passion shows through. 

It used to matter what was fashionable, pretty, or endorsed for a long time, but the shift from brand vanity to brand purpose has changed what consumers value and with whom they want to do business. When people scroll through your profile, they ask questions like; what do they do, how do they help people, what are they really about? Your audience is researching and actively making decisions about you based on the things you’ve shown them. What’s beautiful about this is that you have full control over creating an engaged and fruitful community, all that it takes is knowing how, and it starts with YOU.

The Four C’s

“As a branding coach, I care about my students and their success. Because I care about them I ask myself, ‘what I can do to ensure their message reaches their core customer?'” Giselle says. The answer to this is having her clients be themselves. “You need to be authentic, show the peaks and valleys of your journey, and the reality of what it takes to work in your field. In my years of research, I have accidentally come up with a formula for the steps necessary in growing your Community,” Giselle says. The Bold Instatute’s most popular course, ‘The Four Cs’, teaches entrepreneurs how to do just that.

The first C is Courage. The first step to showing yourself on social media simply has the courage to do just that. 

Next up is Content. One of the most consistent challenges Giselle encounters with her students is not knowing what to post. There are a million reasons you may be intimidated by creating content for your brand, but the reality is that you know your stuff. The key is to make sure that everything you put out falls under one of the 3 points of engagement; entertain, educate, or solving a problem. 

The third, and arguably the most important, is Community. If you do not show people that you are willing to invest in them and support them, then how can you expect them to do the same for you? When you pour love into the Community you are trying to build, it becomes the foundation for meaningful relationships between you and your audience. When you allow yourself to be genuine, open, and relatable, people will reciprocate that!

 The fourth and final C is Consistency. Whether it be every day, three times a week, or once a week, create a schedule and stick to it. The Bold Instatute’s content strategy makes sure that you stay fresh in your consumers’ minds, but it is also essential for strengthening your social media skills. If you lack in any of the other Cs, consistency is the way to improve. Even if you have a content block, try your hardest to get something out there and interact with your Community. A little bit is better than nothing, and as you do this, you will notice growth in interactions and relationships that will motivate you to step it up. Commit to yourself and allow yourself to create a useful branding tool through social media.

Final Thoughts 

You and your brand are extremely valuable. It’s just about enlightening people about what you do and the magic you bring. Don’t wait for the next ‘COVID’ situation to use the power of social media to build influence. Influence can’t be taken from you no matter what ‘virus’ spreads among us. The Bold Instatute opens up enrolment for an ‘Instagram Personal Branding’ program quarterly, which customises the strategies specific to the student to reach their ideal customer. We are about meeting the student where they are, no matter the skill level. Everyone who goes through the program sees and feels results!” claims Giselle.  

To get started with boosting your brand today, click here.

Lewis Schenk is an Australia-based Entrepreneur, Writer & PR Consultant. His work has been seen in Entrepreneur Magazine, International Business Times, Addicted2Success & The Good Men Project. Lewis is passionate about sharing empowering stories from people around the world, particularly those in entrepreneurship & business. He has been privileged to work with over 600 businesses and entrepreneurs, helping them amplify their message and build their brand & online presence.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.