Interview with Giovanni Brees, owner at BoostYourCampaign

Giovanni Brees is a former Bain consultant turned dynamic co-founder of BoostYourCampaign. With over 19 years of expertise in the entrepreneurial realm, Giovanni has established himself as a premier growth consultant and advisor for companies across the US and Europe. His exceptional background includes serving as an advisor and on the board of several companies, leveraging his Bain experience to enhance strategic decision-making and operational efficiencies.

Giovanni’s focus on innovative product launches and revenue enhancement has marked him as a standout figure in growth hacking, product launches, and go-to-market strategies. His approach has propelled over 4800 crowdfunding campaigns and many startups to phenomenal success. Under his leadership, BoostYourCampaign has become a leading agency in the crowdfunding industry, raising over $480 million for clients globally and earning features in top-tier publications such as The Huffington Post, The Guardian, and Forbes.

Giovanni’s agency, BoostYourCampaign, has not only assisted well-known brands but has also been a pivotal platform for startups aiming to reach hundreds of millions.

Now, let’s dive into an insightful conversation with this marketing maven, as he shares his secrets to success and visions for the future of digital marketing.

Interview with Giovanni Brees: Unlocking the Secrets of Crowdfunding Success

Welcome, Giovanni! It’s great to have you here today. You’ve turned BoostYourCampaign into a powerhouse in the crowdfunding space. What sparked the idea to start this journey?

Giovanni: Thanks for having me! It all began back in 2010 when my co-founder and I recognized a gap in how businesses were handling their new product launches. Having seen the strategic depth at Bain, I knew there was a better way to maximize results, especially for smaller players aiming big. It was all about making high-level marketing tactics accessible and effective.

With your impressive background and your growth agency and crowdfunding successes, what would you say is your secret sauce?

Giovanni: Our secret sauce really boils down to our comprehensive approach. Since starting in 2010, we’ve handled thousands of campaigns, which has allowed us to develop a proven and tested system. We have a massive list and data points that enable us to target relevant audiences accurately and quickly. Additionally, our team is experienced and delivers a complete A to Z service that’s done for the customer. And all of it in-house.

Besides quality of service and results, we stand out because we avoid the false tactics that some in the industry use—like adding their logo to successful campaigns in return for a free post, or charging high fees for consultancy while leaving clients to do all the work.

Instead, we keep our prices more accessible and take a ‘skin-in-the-game’ approach for all projects. This means we not only share the risk but also invest upfront, making it affordable for people to launch their crowdfunding campaigns.

It’s a partnership where our clients and we reap the benefits together. This proven record of success and shared investment is what really sets us apart.

You’ve worked with giants like Sennheiser and Hublot. What’s it like collaborating with such brands?

Giovanni: Working with such brands teaches you a lot about scalability, brand and precision. But what’s even more thrilling is applying these big-league tactics to startups and watching them take off. It proves that the right strategy can make anyone a heavyweight.

Marketing can be a maze for many. How do you simplify it for your clients?

Giovanni: We keep it clear, focused and partner up with our customers vs. selling a service or expensive course. Marketing isn’t just about spreading the word; it’s about spreading the right word to the right people. We harness everything from influencer marketing to cutting-edge ad tech to ensure our clients hit their targets effectively.

And for fun, if you weren’t in the marketing or  world, what would you be doing?

Giovanni: I’d probably be teaching. There’s something about sharing knowledge and seeing that spark of understanding in someone’s eyes that’s quite similar to what I do now, just in a different classroom.

Last question, Giovanni. With all your experience, what’s one piece of advice you’d give to aspiring entrepreneurs?

Giovanni: Stay flexible. The path of entrepreneurship is unpredictable, but with the right mindset and support, it’s incredibly rewarding. Don’t be afraid to pivot and adapt. That’s where true innovation happens.

Wise words indeed. Giovanni, thank you for sharing your insights and stories with us today. It’s been enlightening!

Giovanni: My pleasure! Thanks for having me.