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Interview With Jason Diaz: Finding Your Audience and Building a Community On TikTok

Jason Diaz is an Influencer and Singer from Florida who moved to Los Angeles to chase his dreams & hopefully inspire others to do the same. He’s done everything from modeling to commercial acting; however, music is his biggest passion. As he starts to unfold who he is as an artist, he’s also sharing who he is as a person on Social Media. During this interview, Jason Diaz talks about finding your audience and building a community on Tiktok, along with the following topics:

  • Why he started making TikToks
  • When he first started going viral
  • Tips to reach your first million on TikTok
  • Dealing with trolls

Jourdain: Hi Jason thank you for doing this interview. Everyone starts somewhere. That being said, why did you decide to start making TikToks? 

Jason: I decided to start making TikToks after my dog of 14 years passed away. It was the first time I felt my world coming down so I decided I had to do something to keep myself up & creative, the way my dog always got to witness me be my whole life.

Jourdain: All that work obviously has paid off. When did you first start going Viral?

Jason: I started going viral once I started opening up to the world. I began sharing stories about growing up bullied and racism and that resonates with a lot of people. I’ve also touched on how men need to start doing better when it comes to treating women, and the biggest topic has been about Toxic Masculinity.

Jourdain: Did you ever think you would build an audience of over a million people and what tips do you have for other people who want to build an audience of a million on TikTok?

Jason: Honestly, the more I opened up about my life in the most honest ways, the more I noticed more people were coming across me and staying.

Tip #1: This might sound so cliche; however, it’s what I have known to be KEY, is to be yourself, the more yourself you are, the more people will gravitate towards your authenticity.

Tip #2: Don’t be focused on follower numbers. Post what you want & believe in it. Don’t let yourself lose the feeling you get when making content, do it because you actually love it & enjoy it.

Tip #3: Be aware of what you put on the internet, whether you have a small following or big, just be cautious of what you put out, once it’s out it’s out, so you wanna make content that you can always proudly stand by & support.

Jourdain: Have you been able to collaborate with any other TikTok influencers? If not, who would you love to collaborate with and why?

Jason: I have not collaborated with anyone just yet, I have many creator friends but we’re usually on the phone talking about life

@flossybaby is one I’d like to collaborate with, her humor is all I catch myself needing to get a laugh out of my day

@angryreactions is another I love seeing, because he loves to uplift people & I love doing the absolute same, we all need to cheer each other on in this life

Jourdain : With the fame comes the trolls. What advice do you have for those who experience the haters on social media? How do you deal with the Trolls? 

Jason: Trolls……Mannnnnnn where do I begin…..Personally, for a few months when I started social media, I’d force myself to read hate comments. I allowed myself to feel hurt/broken/cry, all to grow a thicker skin. Now I’m in a place where it takes a lot to get to me, but at the end of the day, haters come with success. Plus, that block button isn’t too far from reach on a phone screen =). You have to ignore them at the end of the day, remind yourself that when people hurt you for no reason, it’s a reflection of what they’re going through with themselves.

Jourdain: What is your favorite part about TikTok? 

Jason: My favorite part of TikTok is how positive & connected it has made everyone. You really do find your crowd on TikTok regardless of what you’re into, there’s something for everyone.

Jourdain: Where can the audience find you on Social Media? 

Jason: You can find me on all platforms with the handle @TheJasonDiaz

Jourdain: Thanks, Jason! Everyone be sure to go connect with Jason on Social Media.

If anyone is looking for ways to engage with their users during COVID-19 check out 4 strategies to engage users during COVID-19

Jourdain Bell is a Columnist at Disrupt Magazine. Based in Santa Barbara, California, he specializes in VC, Tech, Branding, and PR. He's been featured in Influencive, Future Sharks, Thrive Global, Vanity Stardom, and more. Jourdain currently works at one of the most active Venture Capital Firms in the world, Alumni Venture Group. Prior to entering the Venture Capital Industry, he Co-founded Beast Media Agency, a digital marketing and PR company focused on helping founders get their stories featured in online publications. Jourdain currently interviews entrepreneurs, founders, and influencers who are making an impact on the world for publications like The Hustlers Digest, Kivo Daily, Future Sharks, Thrive Global and Disrupt.

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