Outrageous headlines and story teasers are all over the internet. Some of them are so ridiculous, they’re pretty obvious entertainment and satire. And yet, again and again, they make it into the news cycle. The creator now shares more.
We’re all guilty. There’s probably none of us who haven’t at least once fallen for or been curious enough to click on one of those outrageous clickbait headlines advertised on a random website we were surfing on. And sometimes those ‘news’ make it from social media shares right into reputable news cycles, generating billions of clicks and engagement.
Ever wondered who’s behind articles like “Father of 23 Kids Only Had Sex at Night, Because He Thought Sperm Was Sleep”?
Meet Jameel Mendoza. A mastermind of fake news, who has more than 30 domains generating and spreading the most ridiculous reports and articles that keep making it into reputable news outlets after being reposted and shared.
The outrageous headlines will have you asking if there is anything these pages wouldn’t publish. And yes, there is.
His network doesn’t post any political fake news, something rather surprising in the age of Facebook disrupted elections and social media targeted campaigning.
Jameel Mendoza, a true New Yorker, has always been fascinated by the power of satire and the art of the hoax.
The psychology behind it, the effect, the moment of realisation (if it happens), all turn it into a creative social experiment that can be done again and again. He saw a niche on the market a few years ago and decided to take the opportunity, although even he wouldn’t have expected the insane growth with the last couple of years.
Mendoza’s outlets and articles always hit the sweet spot of viral content and have been shared, commented on or reacted to over 1 billion times on Facebook and other social media platforms.
He’s holding the strings of ‘Celebtricity’, one of the two biggest networks of fake news domains out there, and has some clear aims of where he is going with the enterprise.
Mendoza work without partners and uses his knowledge and to make sure the traffic and SEO of his pages is so strong, they can’t fail.
He sees it as satire that sells, and the insane amount of clicks and attention his pages attract also create intriguing spaces for advertisement, which is how Jameel Mendoza has monetized his network. For those of you now asking yourself what kind of money we are talking about – yes, a network run with this efficiency and precision can be converted into millions.
But Mendoza still has bigger ideas for his platforms, and aiming to reach TheOnion.com ’s size and reputation has become more of a serious goal than a dream. With a huge satire platform and the numbers backing his optimism, it’s probably just about time.