This day in age where it seems as if nearly all things we interact with are digital, you cannot afford to miss opportunities presented when your digital presence is left without a consistent auditing routine in place. Auditing your digital presence routinely ensures that opportunities are found and corrected before they potentially cost you. That opportunity could be a client attempting to schedule a service you offer, the opportunity could be a hungry customer wanting to place a new order at your local restaurant, or it could be a potential door swing for your brick and mortar. By implementing a digital presence audit routine that fits best with your evolving business, you help align your intentions more closely with goals.
Jesse D Poole is a multi disciplined digital creator, writer and entrepreneur serving as Creative Director at Poole Media Co, a full service multimedia, entertainment and digital marketing company located in Natchitoches, Louisiana. Jesse is able to help small to medium sized businesses stand out from their competitors online, helping to implement practices that result in the least amount of opportunities missed. Jesse consults his clients with goal-oriented practices based upon the unique requirements that his clients and the businesses they operate face. Although much of the work that Jesse manages for his clients is unique, Jesse shares 3 actions that you can implement immediately to improve your digital presence.
1. Maintain your web presence
If you don’t have a website, get a website. If your website is 5 years old or older, it’s time for an update. When your website is ready, you’ll want to make sure your SEO (Search Engine Optimization) is on point so that in search results your website is indexing correctly. When someone searches for a business like yours, does your name show up in the first page results? Making sure you’ve got good SEO means making sure your website and its content is accurate, with up-to-date information and descriptions. When someone searches for a business like yours, SEO helps to ensure your website indexes correctly and appears on the first page of results.
2. Social media engagement
Your website serves as the brains of your business. Social media is the mouth. On social media you’re supposed to be…you guessed it, social. It’s not called Facebook to have profiles featuring photos of food. Update your profile image to feature your face. Engage with the online communities, share your story, your passion, and form relationships along the way. Being active is a great way to increase your online presence.
3. Check in with yourself
Understanding your self-awareness. So, basically keeping yourself and your emotions in check and knowing your own boundaries. It’s truly a life skill that matters. Self-awareness is the recognition of your emotional state; currently. Right now- what is your state of emotion? Acknowledging it is the first step. Self-awareness is being able to look at your words and actions outside of yourself; to see yourself as others see you in that moment. We all typically think we are self-aware — specifically in situations when we are not, because it exposes us, makes us look at ourselves honestly, and makes us challenge our vulnerability.
With more actionable steps for improving your digital presence than you could possibly wrap your thought process around, keep it simple and stay guided by practicing these 3 basics described by Jesse. You can reach out for advice and guidance by finding Jesse on social media by searching @JesseDPoole or by visiting his personal website where his active projects can be found.