There’s an old and well-known saying that goes, “Do what you love, and you’ll never work a day in your life.” It simply means that when you enjoy what you’re doing, even if it’s a job, then it won’t feel like work.
Rodney Stone, an accountant, knows how it feels like to fall in love with what he’s doing because he felt what it was like to be a part of it and be apart from it.
“I started my first accounting practice in 2002 when I was 26-years-old. In the beginning, it was just me and no clients but we grew it from the ground up and turned it into an amazing experience. We built a great team of young, professional, and enthusiastic accountants,” Rodney shared.
The young accountant loved the business, the staff, and the clients. With that passion, he and his team were able to grow it into something substantial before Rodney sold it after 15 years of operation.
Going Back to What He Loved
After stepping out of the industry for three years, Rodney realized that accounting was his passion. He missed his staff and his clients.
“I established another accounting practice which is the business that we operate today. This time around we plan to remain as a boutique firm with plenty of time to work directly with our clients, offering a premium service,” Rodney said.
What’s rewarding in Rodney’s new business is that the clients from his first business have again engaged in his services.
Promoting His Business and Charity
According to Rodney, he wanted to create a personal brand so that people can see what he’s capable of and that clients can contact him if his business is in line with their interests.
“I want people to know that first and foremost I am an accountant, operating an accounting business both here in Vietnam and also in Australia,” he said.
Another reason why Rodney started a personal brand is for others to learn more about his charity, the Thanh Loc Project.
“We are small, but we make a significant difference, and donors can share the journey with us as we can keep in contact with all donors from the time a contribution is made, right until the direct benefit is received by the recipient,” Rodney said.
By creating a personal brand, Rodney can show his professionalism to clients, donors, and other connections. It also shows his expertise in a few main areas of business and charity. But most importantly, it allows Rodney to focus on what he is most passionate about.