Relying on paid traffic to acquire new customers in 2021, it’s unrealistic. Especially if you are just getting started in the online space. We’re seeing that organic methods are working extremely well when it comes to client acquisition – especially after the new iOS 14 update from Facebook.
Jobe Neal, Founder of Digital Difference Makers was kind enough to sit down with us and chat about his entrepreneurship journey.
Meet Jobe Neal.
A former Commerce and Law student who is now changing the way coaches and course creators do business in the online space.
After finishing highschool, Jobe decided to start a degree in Commerce and Law. Highly driven by the popular show “Suits” starring Gabriel Macht as the cold closer lawyer, the notorious Harvey Specter, it was fair to say driving fast cars, closing outrageous cases and catching the bad guys was not just a dream but an illusion after all.
The countless hours of research, paperwork and ongoing meetings made Jobe realize Law was not the right career for him.
After deferring from university, Jobe grew an intense passion for online poker. Whilst learning the in’s and out’s of online poker, he felt a strong connection to a player who seemed to be doing great within this field. His name was Daniel Negreanu who taught him the importance of effective decision making. Although he seemed to have some success, Jobe was losing more money than winning. This is when he realised that it was time to focus on something more meaningful.
Deferring from university and stopping poker never stopped Jobe from moving forward. Shortly after his poker experience he started a career in eCommerce which helped him get well established in the online space. Drop shipping, inhouse branding, email marketing, funnels, ADS, and organic methods were the foundation of his business, resulting in multiple 5 figure and 6 figure months.
“When I got started with any type of online venture, I was always focused on the money. It was odd, but the more focus I had on the money the more I seemed to lose. When I shifted my thought process to “how can I serve more” my life started changing”
Says online expert, Jobe Neal.
Whilst eCommerce helped Jobe reach high levels of success he felt unfulfilled and it wasn’t until he decided to shift his focus from full time eCommerce to teaching consultants/online educators acquire new clients through different online methods.
“See, after experiencing a good level of success I knew there was more to life than just making money. I wanted to make a difference, I really wanted to help and give back to those who felt stuck or unsure of the next steps they should’ve been taking when growing their online business”
Says client acquisition expert, Jobe Neal.
After countless mistakes and ongoing trial and error, Jobe is happy to share with the readers some practical advice that they can apply today.
* Optimise your profile
* Get extremely clear on who you are trying to serve
* Have a content strategy that builds your know, like and trust factor
* Begin building a community by providing value
* Create an offer so good people would feel stupid saying no
If you’d like to connect or learn more about what Jobe Neal does feel free to connect with him here.
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