It is challenging for upcoming artists to get airtime. Mainstream radio stations favor high-profile artists who already record labels. Whatsmore, daytime radio stations only want to give time for artists who are ‘happening’ or ‘cool.’ There’s nothing wrong with this approach. But wouldn’t it be nice to have a radio station that gives independent artists airtime for free?
Air Unlimited Radio (AUR) is a platform that plays all the latest HipHop and RnB. This station is growing quite popular because of the fresh approach that it brings to the entertainment industry. The station not only plays the best of hip hop and RnB but also interviews upcoming talent.
Johnny Cool is AUR’s on-air personality. We interviewed Johnny to learn more about him and the radio station.
Meet Johnny Cool
The success of any entertainment content relies heavily on the personality of its presenters. AUR’s on-air personality, Johnny Cool, is passionate about music, and his job at Air Unlimited. He loves being able to interact with people, chill, and talk about all the different unlimited topics and music.
Johnny is always on the lookout for innovative and trendy ways to make people laugh. He also enjoys the journey of creating a new wave of radio, which will include artists that will be discovered on mainstream radio. So far, Johnny has interviewed upcoming talent. He also helps upcoming artists build connections with some of the biggest names in mainstream media, such as YouTubers, social media marketers, and influencers.
Social media marketing is so far the best strategy for upcoming artists. This platform enables them to connect with their fans while building a reputation for their music. Still, succeeding with social media marketing can take time. Most artists don’t know how to attract the right audience, create engaging content, or build their brand image. Luckily, when upcoming artists connect with Johnny, they can get guidelines on how to go about such issues.
Changing How the Industry Works
The internet has provided a path for talented individuals such as Johnny Cool to change how the entertainment industry works. Johnny recently got a marketing manager mentor that’s helping him grow his brand. His mentor is also helping him develop a website where he will put out content such as archived radio shows, interviews, call-ins, zoom calls, vlogs, pranks, reacts, and merch on the way.
Johnny is disrupting the entertainment industry by focusing on creating quality content. A recent report revealed that one of the challenges facing the music industry is developing and promoting content that engages fans and drives subscriptions. Using the On-Air Platform, Johnny seeks to promote music that contains quality content. Content that has too of the notch lyrics and beats. Johnny is also involved in building emerging talent. The station helps hundreds of upcoming artists find their way to mainstream radio.
Future Plans for Johnny
In the future, Johnny plans to incorporate new elements into his brand, for instance, an independent website that integrates subscription. This development is one of the latest trends that is taking over the entertainment industry. Thanks to this trend, people will have unlimited access to vlogs, Gaming Content, IG Live, interviews, Podcasts, Pranks, Radio Shows, and Reacts. All these content will be available once viewers pay for the subscription.
Johnny’s advice to his audience and fan base is to take a step and figure out what they enjoy and find a way to make a sum of extra money while living out your purpose.
What do people want from the music and entertainment field? People want a platform that allows them never to miss a beat. This is a platform that’s engaging and open to feedback from their audience. If you are a lover of hip-hop and RnB, if you have been looking for a platform that keeps you entertained 24/7, then Air Unlimited Radio is your perfect match.
Johnny Cool has done a tremendous job at Air Unlimited. So far, he has a series of upcoming projects that will boost his reputation to the next level. Considering his string of successes, we can only wish him the best. No doubt, we shall be hunting him down again for another interview.
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