Connect with us

Executive Voice

Keith Jackson of Exclusive PR talks about the importance of Press before Marketing

News travels faster than ever thanks to social media, and that’s why public relations pioneer Keith Jackson says everyone from would-be influencers to established companies needs to establish wide-ranging and positive background news coverage prior to a marketing blitz.

“It’s important to get press done before launching a marketing campaign,” Keith says. “Having good press in print, and especially online in advance will amplify the results of any marketing push. People are going to research you and your brand whether you want them to or not. When they search and find positive backing articles about you on credible sites, they’re going to look at you more favorably and trust you more than they would your competitors.” 

“People hop right into spending thousands on marketing without making sure their company, brand or business has enough exposure, and without making sure they’re credible enough to win over their competition,” says Jackson. “We teach the importance of press before marketing and highlight the results that follow.”

His Pacific Northwest, based company Exclusive PR offers around-the-clock dedicated work for clients through services that include podcast placements, favorable press coverage, digital marketing, lead generation, and more. 

And having someone with Keith’s PR & marketing knowledge is vital at a time when Generation Z — those people aged 9 to 24 — are poised to become one of the most valuable audiences for businesses, aspiring celebrities and others with more than $140 billion in spending power. Just as the right campaign can lead toward success, the wrong strategy could result in failure.

Exclusive PR works with an always-expanding list of white-collar industry clients with goals like needing more credibility online, becoming an authority figure in a specific industry or region, helping companies to stand out from rivals, and more. Keith’s team is able to secure prominent favorable articles in a wide range of news outlets and formats, primarily online.

Highly satisfied clients have been featured in highly notable publications, featured guests on top rated podcasts, even placed on digital billboards in Times Square! Exclusive PR works with each client to tailor a package that is designed to build and cement their audience quickly and effectively.

And clients are also guaranteed a long-running relationship with Exclusive PR, which continues to tweak marketing plans after embedding good press, so that businesses not only meet their goals but also exceed them. This compares favorably to some PR or digital marketing companies that will serve a client’s singular request, and then vanish with no further help.

Exclusive PR is a full scale Authority Building Agency. They deftly navigate a large number of industries with targeted placement of press releases, contributor articles, getting clients interviewed on podcasts with massive audiences, rapidly growing Instagram follower counts with actual engagement, and digital marketing including the crucial trick of knowing how to optimize sites for social media and search engines.

Exclusive PR is also able to offer important support on business-to-business work such as making connections and reaching out to target markets utilizing LinkedIn, as well as using ads on leading social media sites such as Facebook, YouTube and Instagram to generate more business leads.

When it comes to building authority, Exclusive PR is the one stop shop.

Check out their website here: Exclusive PR

Check out Keith’s Instagram here: @keith.jaxon


How to Market Your Online Store: Practical Tips

Founder of Outbrand, a modern public relations company. Here to share the stories of entrepreneurs disrupting their industry.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Meatsmith Team Snowboard Canada Meatsmith Team Snowboard Canada
Press Release23 hours ago

Beijing 2022: Grass-Fed Beef Protein Bar Meatsmith Partners With Team Snowboard Canada

Meatsmith – Official Partner Of Team Snowboard Canada For Beijing Olympics 2022 Toronto, Ontario – Meatsmith is proud to announce...

Disrupt Prime Video3 days ago

Top 3 NFT Projects under 1 ETH | NFT Disruptors Podcast

A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger. NFTs can...

NFT7 days ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News4 weeks ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.