Executive Voice
Keith Jackson of Exclusive PR talks about the importance of Press before Marketing
News travels faster than ever thanks to social media, and that’s why public relations pioneer Keith Jackson says everyone from would-be influencers to established companies needs to establish wide-ranging and positive background news coverage prior to a marketing blitz.
“It’s important to get press done before launching a marketing campaign,” Keith says. “Having good press in print, and especially online in advance will amplify the results of any marketing push. People are going to research you and your brand whether you want them to or not. When they search and find positive backing articles about you on credible sites, they’re going to look at you more favorably and trust you more than they would your competitors.”
“People hop right into spending thousands on marketing without making sure their company, brand or business has enough exposure, and without making sure they’re credible enough to win over their competition,” says Jackson. “We teach the importance of press before marketing and highlight the results that follow.”
His Pacific Northwest, based company Exclusive PR offers around-the-clock dedicated work for clients through services that include podcast placements, favorable press coverage, digital marketing, lead generation, and more.
And having someone with Keith’s PR & marketing knowledge is vital at a time when Generation Z — those people aged 9 to 24 — are poised to become one of the most valuable audiences for businesses, aspiring celebrities and others with more than $140 billion in spending power. Just as the right campaign can lead toward success, the wrong strategy could result in failure.
Exclusive PR works with an always-expanding list of white-collar industry clients with goals like needing more credibility online, becoming an authority figure in a specific industry or region, helping companies to stand out from rivals, and more. Keith’s team is able to secure prominent favorable articles in a wide range of news outlets and formats, primarily online.
Highly satisfied clients have been featured in highly notable publications, featured guests on top rated podcasts, even placed on digital billboards in Times Square! Exclusive PR works with each client to tailor a package that is designed to build and cement their audience quickly and effectively.
And clients are also guaranteed a long-running relationship with Exclusive PR, which continues to tweak marketing plans after embedding good press, so that businesses not only meet their goals but also exceed them. This compares favorably to some PR or digital marketing companies that will serve a client’s singular request, and then vanish with no further help.
Exclusive PR is a full scale Authority Building Agency. They deftly navigate a large number of industries with targeted placement of press releases, contributor articles, getting clients interviewed on podcasts with massive audiences, rapidly growing Instagram follower counts with actual engagement, and digital marketing including the crucial trick of knowing how to optimize sites for social media and search engines.
Exclusive PR is also able to offer important support on business-to-business work such as making connections and reaching out to target markets utilizing LinkedIn, as well as using ads on leading social media sites such as Facebook, YouTube and Instagram to generate more business leads.
When it comes to building authority, Exclusive PR is the one stop shop.
Check out their website here: Exclusive PR
Check out Keith’s Instagram here: @keith.jaxon
