Ken Conklin, founder of Gravel to Castle Accelerator, works with 6 & 7 figure business owners to help them turn their “hustle” into a well-oiled marketing machine. Ken frequently speaks at business conferences to share what’s currently working in the world of marketing, and if you ever get the opportunity to learn from this entrepreneur, consider yourself very fortunate.
Why do I say that? It’s because I’ve had the privilege to have received advice from Ken while creating numerous offers of mine, and the advice that Ken has always given me has done absolute wonders for my business. Whether it be packaging your value into a simple and effective process to ensure your clients get the best results, or knowing how to dial in your messaging so that you can communicate the true value that you bring to the marketplace, Ken straight up gets it.
I spent some time brainstorming some of the most valuable lessons that I’ve learned from Ken throughout these past few years, and what I came up with will surely be beneficial for any entrepreneur to hear.
Always focus on the fastest way to the cash
Ken has always preached to me that ideas mean nothing if they aren’t actually executed. But not only that, it’s important to make sure that when you start a new venture, you become profitable as quickly as possible. Ken says that the most important area to focus on when starting up a new business is to make sure you begin bringing in revenue.
“Focus on what is the quickest way to bring revenue in, and try not to focus on too much else until that process is completely dialed in,” Ken had always instilled in my mind. I used to struggle with thinking of a million different ideas and possible ventures to pursue, but because of Ken, I was able to succeed in my fitness coaching business by simply figuring out how I could immediately distribute my value to the marketplace.
If any entrepreneur reading this is struggling with having too many ideas at once, but is never able to actually go forward with anything, then make this principle your golden rule.
Ignore the vanity metrics, and focus on what really matters
One thing that many entrepreneurs seem to struggle with is focusing on the numbers that don’t truly matter in business. One example of this would be being too concerned with how many likes one gets on social media. Unfortunately, I can be quite guilty of this myself at times! However, whenever I catch up with Ken, he always makes sure that I take time to analyze whether or not I am truly focusing on what matters in my business.
Whether it be social media or making your website look absolutely perfect, many entrepreneurs can get caught up on giving too much time and energy to the things that again, aren’t what will determine your success in business. Luckily, once you begin to realize that you are focusing on the wrong areas, you can begin to correct yourself and begin putting your attention on what will indeed bring you the progress that you are looking for.
If it won’t last longterm, ignore it
This is a big one for many entrepreneurs, I’ve noticed. Many people (again, including myself) tend to be too involved in the current moment’s issues or tasks rather than making sure that they are putting their time and energy into that what will actually affect their future longterm.
Yes, you should always take incredible care of your current customers and do your best to put out the current fires in your business, but make sure you don’t get stuck in that hamster wheel that most entrepreneurs find themselves in. If you can find a way to focus on the longterm issues that when you focus on them now, they will massively impact your longterm future, you’ll be in a good position.
Ken always preaches on his social media about playing the “long game” vs. playing the “short game.” I think that Ken is totally right, for he seems to really know how to make sure he doesn’t get too sucked into any moment that he deems doesn’t have a big impact on his longterm success.
What do you think about the three biggest lessons that I’ve learned from Ken? Are these pieces of advice ones that you will adopt into your own life?
I sure hope so, for they’ve done absolute wonders for me, and I can bet that they’d create similar results for you, as well.